Communications and public relations for business. Thought leadership coaching for CEOs, innovators and academics.

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Visibility. Recognition. Thought Leadership. Reputation.

In today’s information-saturated world, how do you reach an audience that’s always on, but often out of sight? Doing an initial media blast is no longer enough.

You need a consistent, highly integrated communications program that not only positions you as a thought leader but includes a clever mix of publicity, blogging, social media, authoritative content, branded collateral, business books, video, podcasting, and influencer engagement.

Public Relations specialises in:

  • ‘Done-for-you’ public relations for business.
  • Thought leadership coaching for business and community leaders, innovators, entrepreneurs and academics.

While the companies we work with, come primarily from the health, financial services, property investment, science-technology and management consulting sectors, we work with individuals from across all industries and disciplines.

Some of our client companies include SAI Global, SmartMeasures, Health Issues Centre, ECCO Safety Group, Performance Property Advisory, Partners Wealth Group and Mental Health First Aid.

Look who’s talking about us…

When you receive calls from all points of Australia that you are the first news item on national mainstream media (TV, print and radio) you know you have a PR expert on your team worthy of that description. Wendy Parker selflessly gave so much more than anyone could have expected and delivered us a lasting profile out of all proportion to our size. Highly professional, passionate, committed, and with a very genuine social conscience, with virtually no notice she distilled the issue, got to work and within hours we were responding to media enquiries. Who would have imagined a PR expert would directly prevent hundreds of trees being cut down! Wendy, you made me realise what a competent public relations expert can achieve seemingly on any subject matter.
Greg Mier, Beaumaris Conservation Society Inc.
Wendy (and her team) helped me to rewrite and repackage my manuscript, Treating Kids Naturally, to better meet market expectations. She was tireless and exacting in the process of manuscript development, and polished the information so that it clearly communicates the complex topic of homeopathic prescribing. The resulting product is very helpful to parents managing their children’s ailments, and one that I am very proud of.’
Sally Mathrick, Smile Medicine
I have been working with Wendy for over three years now and cannot recommend her enough to a business who is looking to partner with a value for money PR agency. Wendy has a can do attitude and is resilient in her approach. She is easily able to turn the complicated into simple. She was able to arrange and coordinate very successful media road-shows for our business with good results.
Tamarind Begley, SAI Global
Parker Public Relations accepted a difficult task on short notice to promote our Inside Bitcoins Conference in Melbourne.  The company did a terrific work obtaining publicity for the show both prior to and during the event.  I would certainly look forward to engaging Wendy Parker in the near future.
Alan Meckler, Chairman and CEO, New York, NY, Meckler Media
Wendy is an integral part to our public relations activities. She is professional, proactive and shows a genuine interest in our business. She has helped us develop great story ideas and build valuable relationships with key financial media journalists which in turn has resulted in regular, ongoing publicity. We would have no hesitation recommending Wendy to anyone looking for a professional public relations practitioner.
Jake Spakman, Managing director, Topdocs
We started working with Parker Public Relations in 2008 with the aim of increasing our profile in the local market. In a very short period, she had not only grasped the uniqueness of our solutions but now communicates this uniqueness in a way that makes sense and excites our stake holders. As a result of Wendy’s work, our profile increased significantly in just a matter of months and with all the right people!
Kirsty McCarthy, CEO, Inference Communications
Wendy’s skills in assisting SEMF lift its brand image and profile has been invaluable. She has the wonderful ability to understand the technical aspects of engineering and science based construction projects and put them into interesting and newsworthy articles that the public appreciates and enjoys reading.
Alan Waitzer, Director, SEMF Managing
As a start-up organisation navigating the complex community sector, one of our biggest priorities was spreading the word about the SAAIF initiative. Wendy provided a comprehensive solution that addressed our ongoing requirements, with a high level of personal and professional engagement that went far beyond simply ‘doing her job’. We have achieved a higher level of community engagement across Victoria than we ever dreamed was possible at this point in time and have been received as a well- managed and professional organisation, largely thanks to Wendy’s highly polished and professional approach.  I would have no hesitation recommending Wendy’s services to anyone seeking a committed PR manager who provides a results driven solution to her client’s communication needs.
Bronwyn Davis, Founder, SAAIF

What we’ve been up to

Launched customer churn software specialists into the market

Parker Public Relations has helped introduce customer churn and remediation software specialists, SmartMeasures, to the market. This initial launch included a mix of publicity, media coverage amplification, content creation, blogging and social media. Coverage included articles in Chief Marketing Officer (CMO) magazine and B&T magazine.

See the article here

See the article here

Secured vital coverage on looming mesh implant tragedy

Parker Public Relations has helped leading health consumer advocacy, Health Issues Centre (HIC), secure critical nationwide publicity highlighting the adverse impact of pelvic mesh implants on women. This includes coverage on ABC TV, Radio National’s Life Matters program as well as radio and newspaper coverage across Australia. The intent of the publicity is to encourage those who have had implants to come forward and complete research, assisting my client, Health Issues Centre get a much clearer picture of the numbers impacted by implants and the severity of the impact. The information will feed into a Senate inquiry into the issue.

See the article here

Helped reduce fallout from plant closure

Parker Public Relations helped a local manufacturer develop and deliver a program of communications’ activity associated with winding down and relocating its operations. This involved communicating with staff, suppliers, key influencers, the government and media, ensuring all parties were fully briefed well in advance of actual closure. This ensured any negative fallout was kept to an absolute minimum.

Helped lessen rampant tree removal via significant media coverage

We succeeded in saving a vast number of trees on the Beaumaris Secondary School site which were scheduled for removal to make way for an MCC sporting precinct and a new school. This was achieved thanks to high profile media exposure which forced the education department to consult with the local community and provide some compromise.

See the article here

Profile raising for new nationally based designated driver service

Helped designated driver service, WeDrive, begin raising its profile via a nationally based media and LinkedIn campaign. While the media campaign was primarily consumer based, the LinkedIn campaign was about encouraging businesses and corporate Australia to provide this service to employees whose work requires them to entertain clients out of hours.

See coverage here

Helped promote end of life discussions

Parker Public Relations helped secure publicity for an event run by health advocate, Health Issues Centre. The event was designed to encourage people to begin talking about end of life issues and to promote the use of Advanced Care Planning documents.

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Significant coverage for financial services soft skills training program

Assisted nationally based Partners Wealth Group secure extensive coverage for a training program directed at improving the soft skills of associate financial advisors entering the market and who need to engage more effectively with clients.

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High profile coverage for Performance Property Advisory

2016 was a bumper year on the publicity front for the property investment advisory business. Clearly the spade-work from 2015 paying dividends.

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Media coverage for Mental Health First Aid Australia

Parker Public Relations has helped MHFA Australia introduce the concept of mental health first aid officers in the workplace via an extensive media campaign which secured high profile print, online and radio coverage.

See the article here

Communications for Bitcoin Conference

Parker Public Relations helped New York based Meckler Media obtain widespread publicity for its Inside Bitcoins Conference earlier this year. The publicity also helped emerging bitcoin related businesses lift their profile and furthered debate about the veracity of this emerging digital currency.

Ongoing media coverage for SAI Global Property

This year has proved to be another bumper publicity year for leading settlement services’ provider, SAI Global Property – initially for their newly released search software and later in the year for the release of their annual results.

New website for Ora

Parker Public Relations has in collaboration with our key providers developed a brand new website for one of Australia’s leading independent providers of residential and commercial lending and finance leasing solutions, Ora Lending Solutions.

High profile publicity for Performance Property Advisory

Parker Public Relations has helped nationally based property investment advisory service, Performance Property Advisory, secure highly sought-after publicity in the Australian Financial Review in recent months.

Happy Clients