Parker PR specialises in publicity, DIY publicity workshops, thought leadership strategy, issues and risk management, content creation, social media strategy and content, business book coaching.
Keen to raise your profile in the media?
Looking to become a thought leader in your industry
Need to protect and manage your reputation?
Looking to boost your social presence online?
Want to write a business book but can’t get started?
Parker Public Relations understands the importance of visibility, profile and reputation and the crucial role it plays in bringing quality customers, partners, suppliers and investors to your doorstep.
As an independent, no-nonsense Melbourne-based PR consultancy, we are dedicated to helping you showcase your expertise and talk to the people that matter most, using traditional PR, social media, content creation, speaker opportunities and business books as the key platforms for communication.
While we work primarily with financial services, property, health and allied health, technology and management consulting firms, we also work with businesses across the board – both big and small – providing B-B and B-C public relations and content creation.
Look who’s talking about us…
Wendy (and her team) helped me to rewrite and repackage my manuscript, Treating Kids Naturally, to better meet market expectations. She was tireless and exacting in the process of manuscript development, and polished the information so that it clearly communicates the complex topic of homeopathic prescribing. The resulting product is very helpful to parents managing their children’s ailments, and one that I am very proud of.’Sally Mathrick, Smile Medicine
I have been working with Wendy for over three years now and cannot recommend her enough to a business who is looking to partner with a value for money PR agency. Wendy has a can do attitude and is resilient in her approach. She is easily able to turn the complicated into simple. She was able to arrange and coordinate very successful media road-shows for our business with good results.Tamarind Begley, SAI Global
Parker Public Relations accepted a difficult task on short notice to promote our Inside Bitcoins Conference in Melbourne. The company did a terrific work obtaining publicity for the show both prior to and during the event. I would certainly look forward to engaging Wendy Parker in the near future.Alan Meckler, Chairman and CEO, New York, NY, Meckler Media
Wendy is an integral part to our public relations activities. She is professional, proactive and shows a genuine interest in our business. She has helped us develop great story ideas and build valuable relationships with key financial media journalists which in turn has resulted in regular, ongoing publicity. We would have no hesitation recommending Wendy to anyone looking for a professional public relations practitioner.Jake Spakman, Managing director, Topdocs
We started working with Parker Public Relations in 2008 with the aim of increasing our profile in the local market. In a very short period, she had not only grasped the uniqueness of our solutions but now communicates this uniqueness in a way that makes sense and excites our stake holders. As a result of Wendy’s work, our profile increased significantly in just a matter of months and with all the right people!Kirsty McCarthy, CEO, Inference Communications
Wendy’s skills in assisting SEMF lift its brand image and profile has been invaluable. She has the wonderful ability to understand the technical aspects of engineering and science based construction projects and put them into interesting and newsworthy articles that the public appreciates and enjoys reading.Alan Waitzer, Director, SEMF Managing
As a start-up organisation navigating the complex community sector, one of our biggest priorities was spreading the word about the SAAIF initiative. Wendy provided a comprehensive solution that addressed our ongoing requirements, with a high level of personal and professional engagement that went far beyond simply ‘doing her job’. We have achieved a higher level of community engagement across Victoria than we ever dreamed was possible at this point in time and have been received as a well- managed and professional organisation, largely thanks to Wendy’s highly polished and professional approach. I would have no hesitation recommending Wendy’s services to anyone seeking a committed PR manager who provides a results driven solution to her client’s communication needs.Bronwyn Davis, Founder, SAAIF
What we’ve been up to
Helped reduce fallout from plant closure
Parker Public Relations helped a local manufacturer develop and deliver a program of communications’ activity associated with winding down and relocating its operations. This involved communicating with staff, suppliers, key influencers, the government and media, ensuring all parties were fully briefed well in advance of actual closure. This ensured any negative fallout was kept to an absolute minimum.
Helped lessen rampant tree removal via significant media coverage
We succeeded in saving a vast number of trees on the Beaumaris Secondary School site which were scheduled for removal to make way for an MCC sporting precinct and a new school. This was achieved thanks to high profile media exposure which forced the education department to consult with the local community and provide some compromise.
Profile raising for new nationally based designated driver service
Helped designated driver service, Wedrive, begin raising its profile via a nationally based media and LinkedIn campaign. While the media campaign was primarily consumer based, the LinkedIn campaign was about encouraging businesses and corporate Australia to provide this service to employees whose work requires them to entertain clients out of hours.
See coverage here
Helped promote end of life discussions
Parker Public Relations helped secure publicity for an event run by health advocate, Health Issues Centre. The event was designed to encourage people to begin talking about end of life issues and to promote the use of Advanced Care Planning documents.
Significant coverage for financial services soft skills training program
Assisted nationally based Partners Wealth Group secure extensive coverage for a training program directed at improving the soft skills of associate financial advisors entering the market and who need to engage more effectively with clients.
Delivered first DIY publicity workshops/mentoring programs
Parker Public Relations ran its inaugural DIY publicity workshop for a group of five blind entrepreneurs looking to forge a place for themselves in the sighted world with the development of a consumer based product. Known as My MediMap.Info, the product enables users to organise and update important medical information online and keep extended family and friends updated about treatments, medications, appointments and other vital details. The DIY publicity workshop enabled the group to develop a PR strategy, write their first media release and sell it into the media.
High profile coverage for Performance Property Advisory
2016 was a bumper year on the publicity front for the property investment advisory business. Clearly the spade-work from 2015 paying dividends.
Media coverage for Mental Health First Aid Australia
Parker Public Relations has helped MHFA Australia introduce the concept of mental health first aid officers in the workplace via an extensive media campaign which secured high profile print, online and radio coverage.
Communications for Bitcoin Conference
Parker Public Relations helped New York based Meckler Media obtain widespread publicity for its Inside Bitcoins Conference earlier this year. The publicity also helped emerging bitcoin related businesses lift their profile and furthered debate about the veracity of this emerging digital currency.
Ongoing media coverage for SAI Global Property
This year has proved to be another bumper publicity year for leading settlement services’ provider, SAI Global Property – initially for their newly released search software and later in the year for the release of their annual results.
New website for Ora
Parker Public Relations has in collaboration with our key providers developed a brand new website for one of Australia’s leading independent providers of residential and commercial lending and finance leasing solutions, Ora Lending Solutions.
High profile publicity for Performance Property Advisory
Parker Public Relations has helped nationally based property investment advisory service, Performance Property Advisory, secure highly sought-after publicity in the Australian Financial Review in recent months.