A wealth of public relations, communications and thought leadership expertise under the one roof

We’re a tight but dedicated team of three practitioners which means the person you first meet with, will be the one by your side managing your public relations and thought leadership job long-term.

We also work in partnership with a network of skilled experts who can be brought on board if and when their skills are required. These experts include photographers, videographers, podcast specialists, web designers, graphic designers and business book publishers.

Rather than leaving things to chance, we develop the milestones and manage these professionals, ensuring that deadlines are met on time, every time.

Parker PR’s promise to you:

  • Senior consultancy
  • A focus on results not process
  • In-depth industry knowledge
  • Accountability
  • Value for money
Prior to working with Parker Public Relations we had little to no profile in the media. In a very short period, Wendy had not only developed a good understanding of our industry but was able to communicate our message in an interesting and educative way. We now enjoy regular coverage in the media and are often called on to provide commentary.
Martin Murden, Partners Group
I have been working with Wendy for over three years now and cannot recommend her enough to a business who is looking to partner with a value for money PR agency. Wendy has a can do attitude and is resilient in her approach. She is easily able to turn the complicated into simple. She was able to arrange and coordinate very successful media road-shows for our business with good results.”
Tamarind Begley, SAI Global

Our thought leadership and public relations experts

WENDY PARKER – Public Relations and Thought Leader Specialist

Wendy Parker, Parker Public RelationsWendy is a public relations and thought leadership specialist with over 20 years’ experience in the industry, having worked in senior public affairs positions for major organisations such as Drake International, Medibank Private and National Australia Bank. Prior to becoming a public relations practitioner, Wendy worked as a journalist – initially as a newspaper journalist in South Africa and on immigrating to Australia, as an editor of several nationally based specialist business publications. Since launching Parker Public Relations in Melbourne eleven years ago, Wendy has worked with clients from across industry, drawing on her extensive experience as a strategic planner, publicist and thought leadership specialist.

TRUDY RANKIN – Social Media Strategist and Coach

Trudy Rankin, West Island DigitalProprietor of West Island Digital, Trudy Rankin is a digital strategist, an online business coach and consultant. She specialises in helping people and businesses take the struggle out of adopting digital technology. She has over 15 years’ experience in the corporate space and has held CIO (Chief Information Officer) and other senior management positions. Trudy has a Master of Commerce degree in Management and Employment Relations and is a Fellow of the Australian Institute of Management. She is also a certified project manager and a strong collaborator, achieving outcomes that benefit all stakeholders.
You can check out her profile at: https://au.linkedin.com/in/trudyrankin

LIZ REID – Journalist

Liz ReidLiz has worked as a freelance writer and editor for more than 15 years for industries as diverse as mining, manufacturing, crisis management and education. Prior to that Liz worked in corporate affairs for Western Mining Corporation, having spent over a decade as a journalist and editor for Australian and Australasian publications. What Liz brings is a preparedness to write across highly complex industries, topics and issues, distilling the resultant information into compelling and easy to understand articles and social media content.

ZERAFINA ZARA – Communication Coach

Zerafina Zara, Forte PresenceZerafina helps leaders and public figures communicate effectively for video and in person. Zerafina has worked with the corporate world (Nike, Envato, politicians, and entrepreneurs) and actual rock stars. She draws on her background in singing, song-writing, dance, choreography and teaching voice at universities and in the music industry. She is a passionate about educating people in both the art of stagecraft and evidence based information to help them become more compelling communicators.

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