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About Carole

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So far Carole has created 16 entries.

Why should I write a business eBook?

The reasons for doing so are pretty compelling. Writing an eBook for your business is a fabulous way to share your knowledge, promote your expertise, engage your customers and raise your brand awareness ….. all, without having to do the hard-sell.

This new and fast-growing form of content generation is also the perfect platform for […]

Is public relations in its death-throes?

I’m often asked by colleagues and clients that given the decline in the newspaper industry and the growth of the digital world, “is PR dying?”
I’m happy to report it’s not. It’s evolving thanks to the growth in social and online media which is providing the industry with a treasure trove of new and exciting […]

What’s in a name? The importance of getting your business name right

Your business name is the cornerstone of your company identity and helps shape your branding, company tone and first impressions. It also conveys the value and uniqueness of your product or service offering.
Here are some tips about how to go about naming your new business.
Set the tone. Your name should reflect the type of […]

Which social media platforms should I use?

Before you jump in head-first, take a deep breath and work out the exact purpose of your social media activity, if your client base is consuming social media and what it is they are consuming.
Remember, when it comes to social media, no one size fits all. What works for one industry sector or organisation […]

What should I say in my business blog?

This is a question I regularly get from clients who’ve started a blog and are now faced with the weekly or fortnightly task of developing content.
As mentioned in my previous post, blogs are a wonderful opportunity to showcase your expertise and talent and become a thought leader so talk about that things that do […]

The benefits of a business blog

Your business blog is core to your online presence and the best platform to kick off your social media activity. Next to actual publicity it is without a doubt one of the most powerful mechanisms for building your credibility.
A voice for your industry. Blogs offer you the opportunity to become a thought leader – […]

The importance of great web copy

While top-notch search engine optimization is crucial to ensuring that your customers find you, just as important is a well written, easily digestible web-site.
Write your website copy for search. If you want your site to be found, use the words your target readers would use to find you. Once you have your list, research your keywords […]

Should I use social media?

This is a question I’m increasingly getting from clients and my answer to them is – YES, ABSOLUTELY.
Social media communications should be seen as a wonderful opportunity to find new customers while also keeping existing customers engaged by providing them with content which informs, educates and entertains.
However, having said that, social should not be […]

Preparing for a media interview

You’re about to have an interview with the media. Here are a few golden rules regardless of whether your interview is with the press, radio or TV.

Keep it simple. Don’t use jargon. If you need to use technical terms, explain what you mean. Never assume anything, even if you are talking to a […]

How to liaise with the media

Many businesses looking for media mileage think that securing coverage is simply about writing a damn good media release and shooting it out to the media. Sorry to tell you ladies and gents, it takes a lot more than that.

Know your target media. You need to know the newspaper, magazine, radio or TV […]