8 10, 2018

Thought Leaders: are you leveraging podcasts to build influence, engagement and trust?

By Annemarie Cross, ‘The Podcasting Queen’*

WE all know the importance of consistently sharing our insights to build and maintain thought leadership in our area of expertise. However, with the rapid increase of information being added online on a daily basis this poses a real challenge for our content to even be found.

According to Internet […]

27 08, 2018

Top tips for positioning yourself as a thought leader on LinkedIn

Being the acknowledged thought leader in your industry or field is the greatest accolade someone can bestow on you. It is affirmation that you are an expert, a forward thinker and an inspirational figure who has deep insights and something worthwhile listening to.

However, achieving this status doesn’t come easily. It means constantly putting yourself […]

25 06, 2018

How to create your personal branding statement

As I have mentioned in previous blogs, a critical component of positioning yourself as a thought leader or the go-to expert in your field, is getting your personal branding right.

But where on earth should I start, is a regular refrain from clients and prospective clients. “Should I write that business book, start blogging or secure […]

18 06, 2018

How to maximise on winning an award

I was recently asked by a client of mine what they should be doing to make the most of an innovation award they had garnered for their ground-breaking software. How could they use this win to better position themselves as leaders in their field while at the same time driving future sales?Here are five […]

28 05, 2018

Should I give a damn about media coverage?

In today’s communications’ environment where businesses are increasingly getting the word out about their organisations via paid media (social media and Google advertising), owned media (blog posts, whitepapers, e-books, videos), and shared media (social media), has media coverage become irrelevant?

In a word NO.

Media coverage has become even more highly prized than it once was […]

14 05, 2018

Personal branding: the starting point of thought leadership

Yes,  I know the term ‘personal branding’ has many of you cringing, reaching for the vomit bag or conjuring up images of people wearing red dresses, bow-ties, braces or oversized green glasses.And sure, at a very simplistic level, personal branding is in part that.

It’s the art of establishing a highly prescribed image or impression […]

8 05, 2018

Top five reasons why individuals are embracing thought leadership

Companies and business leaders have been using public relations and thought leadership for decades to build their visibility, status and standing in order to attract new clients and become the voice and authority for their industry.

Now with the advent of social media and the myriad of online communications at their disposal, individuals have the […]

17 04, 2018

Can anyone be a thought leader?

Sorry folks, there’s much more to it than meets the eye.

Either you’re a thought leader or you’re not. You already have knowledge others don’t have and the education, experience, know-how or original research to support this knowledge.

You’re also that person who is capable of original thinking, fresh ideas and new insights. You have the […]

10 04, 2018

Is thought leadership good for my career prospects?

This is a question I’m increasingly asked by ambitious executives looking to make it to the C-suite so I figured it was high time I provided a response – thought leadership IS without a doubt the best career insurance about!

And why do I say this?  In providing my answer, I thought I’d quote US […]

13 02, 2018

Time for academics to reclaim the thought leadership mantle

This wonderful blog posted on UK academic blogsite, Acadenema, pretty much sums up the state of play across academia globally:

Academics exist in a little bubble and are at risk of being left behind as tomorrow’s thought leaders.

According to blog author, Iain Woodhouse (who himself is an academic), while this ‘bubble-ness’ is what has made […]