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17 11, 2020

Top tips for getting clarity on your expert niche

By |2020-12-24T00:29:08+11:00November 17, 2020|Blog|Comments Off on Top tips for getting clarity on your expert niche

Defining your expert niche or ‘zone of genius’ is easily the biggest challenge facing CEOs, business owners, entrepreneurs and pretty much anyone looking to build their authority or thought leadership. While most of you will have a pretty good idea of what your niche should be, given that it is usually dictated by the business or field you are in, here are a few prompts for those of you who don’t quite have a handle on what it should be. (Defining your niche will be key discussion point during Week 1 of the Build Your Authority in Six Weeks >>

10 11, 2020

Build your authority in just six weeks!

By |2020-12-09T14:33:42+11:00November 10, 2020|Blog|Comments Off on Build your authority in just six weeks!

As we begin emerging from a difficult and painful period in lockdown, now is the time to reboot your business and truly stand out in a noisy marketplace. Establishing yourself as a powerful authority is hands’ down the best approach to differentiating yourself from your competitors, building credibility with your customer base … and accelerating business growth. Parker Public Relations has developed a highly effective six-week webinar series which is designed to elevate your authority - both on and offline. In our six week challenge you will: Map out your thought leadership strategy and action plan. Develop your personal >>

20 10, 2020

Parker Public Relations contributes to success of prestigious community awards

By |2021-04-01T13:06:14+11:00October 20, 2020|Blog|Comments Off on Parker Public Relations contributes to success of prestigious community awards

Parker Public Relations has played a major role in helping leading environmental group, Keep Victoria Beautiful (KVB), deliver its prestigious Sustainable Communities – Tidy Towns Awards in what has been an extremely challenging year. Not only did we provide KVB with clarity and direction around what exactly it was delivering but we dramatically ramped up the number and geographic spread of entries. Rather than a concentration of entries from a handful of areas, entries have come from across the entire state. In addition Parker Public Relations dramatically increased the amount of publicity on previous years, securing coverage in local and regional >>

6 10, 2020

What the media wants

By |2020-10-06T07:58:50+11:00October 6, 2020|Blog|Comments Off on What the media wants

Despite the continued shedding of jobs and closure of media outlets (exacerbated with COVID-19), how the media chooses to engage with businesses and their publicists has remained largely the same, according to the Cision State of the Media Report 2020. By providing journalists with great stories that resonate with their audiences and by helping them quickly determine the value of your submission, will not only be of service to them but will increase your odds of securing media coverage more often. Email pitching continues to reign supreme Here are some top tips for managing this effectively: Ensure you include a >>

14 09, 2020

How to maximise on winning a business award

By |2021-04-01T13:09:58+11:00September 14, 2020|Blog|Comments Off on How to maximise on winning a business award

It’s business award season … and you’ve won an award. Do you sit back, put your feet up and bask in glory of being a winner? Sorry folks this is where the hard works starts. This is where you use your win, to not only position yourself as a leader and innovator in your field, but to turn your win into a highly effective sales tool. Awards are proven to improve your sales turnover by up to 40 percent … but only if you use some of the communications opportunities at your disposal to make this happen. The >>

8 09, 2020

What is thought leadership?

By |2021-04-01T01:08:37+11:00September 8, 2020|Blog|Comments Off on What is thought leadership?

This question was put to me just the other day by someone looking to attend my thought leadership webinar but unsure whether it was applicable to them or not. This is how I explained it. It’s the PR process (some would say 'marketing' process) and the tactics used by individuals or organisations to position themselves as an authority or thought leader in their industry or field. These tactics can include personal branding, blogging, social media, publicity, business books, talks, podcasts … basically any and everything that enables people to showcase their expertise and build their visibility and credibility, both >>

2 09, 2020

Is LIKING on social media sufficient?

By |2020-09-02T11:34:53+10:00September 2, 2020|Blog|Comments Off on Is LIKING on social media sufficient?

Is LIKING on social media sufficient or should I be looking to up the action? This is something I was asked by someone looking to position themselves as an authority. Sorry guys, LIKING (even SHARING) is not nearly enough. If you are looking to become a recognised thought leader or expert, it is absolutely essential that where possible you always COMMENT and that what you say further strengthens your position as the expert in your specific niche or subject area. For example because my niche is thought leadership and communications, I always try link my comments back to my expertise >>

2 09, 2020

Should I kick-start my thought leadership journey by writing a business book?

By |2020-09-02T11:32:39+10:00September 2, 2020|Blog|Comments Off on Should I kick-start my thought leadership journey by writing a business book?

This is an all too regular question that pops up during coaching or in my webinars. And my response: Absolutely write a business book as its a great way to position yourself as an authority and a sure-fire way of demonstrating that you know what you’re talking about. But should it be the starting point? While there’s no real right or wrong answer … my inclination would be to initially spend time engaging with your audiences via blogging and social media … even the talk circuit. This will give you the opportunity to ask your audiences and customers about their >>

2 09, 2020

Quantity versus quality connections

By |2021-04-01T13:14:25+11:00September 2, 2020|Blog|Comments Off on Quantity versus quality connections

When it comes to connections, does quantity trump quality on social media? This is one of the questions that was put to me during my thought leadership webinar last week so I figured it was well worth sharing. Should you aim at having thousands of connections or simply focus on fewer quality connections? If your focus is on driving business opportunities and sales, then it is usually about the quantity of connections. That said: ensure that those you connect with are in fact your ideal audience or the people who may influence your ideal audience. However, if you >>

2 09, 2020

Should I enter a business award

By |2020-09-02T11:27:17+10:00September 2, 2020|Blog|Comments Off on Should I enter a business award

Is the effort involved with entering an award truly worth my precious time? This is a question many businesses are grappling with right now as we move into award season and as many of us begin the difficult task of rebuilding post COVID lock-down. And my response to the question … this couldn’t be a better time to enter a business award. For starters, winning an award – even being shortlisted – gets your name out in flash and ensures you haven’t been forgotten. It also signals to the market that you’re innovative and creative and really good at what >>

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