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25 08, 2020

Six rules for creating killer thought leadership content

By |2020-08-25T06:17:20+10:00August 25, 2020|Blog|Comments Off on Six rules for creating killer thought leadership content

Positioning yourself or your organisation as a powerful authority or thought leader will be a critical leadership and business aspiration as we begin the long and painful journey back to normality post COVID-19. And intrinsic to achieving this goal is creating content that is useful, informative, challenging and more importantly … leads the conversation. Here are my top thought leadership content rules which can be applied regardless of whether you’re blogging, engaged in public speaking, podcasting, developing a business book or seeking publicity. Rule 1 – Your content needs to deliver compelling value Providing value should be the guiding light to >>

3 08, 2020

When to take a passive approach to thought leadership

By |2021-02-26T10:56:00+11:00August 3, 2020|Blog|Comments Off on When to take a passive approach to thought leadership

I’m often asked by people pivoting their businesses, changing their area of specialisation or embarking on a new area of study, if they should delay their thought leadership ambitions.Yes you should.   Avoid putting out original content or providing learned commentary until such time that you have accumulated deep experience, knowledge and expertise in their new field. You run the risk of severe embarrassment or public ridicule if you get things wrong.   However, there is nothing to stop you from building your visibility and credibility in a more passive way:   Develop your personal brand on social >>

27 07, 2020

The 101 of Thought Leadership Workshop

By |2020-12-04T15:19:22+11:00July 27, 2020|Blog|Comments Off on The 101 of Thought Leadership Workshop

Positioning yourself as a powerful authority and the go-to expert in your industry or field will be a critical leadership and business aspiration as we begin the difficult and painful journey back to normality post COVID-19. But how do you get started and what’s involved?  In our highly interactive free one-hour webinar, The 101 of Thought Leadership, we will provide you with the key steps for getting started and provide you with insights into what other leading authorities are doing with their thought leadership. The webinar takes place on Thursday 20 August 2020 at 5 pm. The webinar is suitable for business >>

7 07, 2020

The tell-tale signs you don’t cut it as a thought leader

By |2020-07-07T07:09:51+10:00July 7, 2020|Blog|Comments Off on The tell-tale signs you don’t cut it as a thought leader

Thought Leadership is one of the most widely used, often abused and least understood communications tactics available to the marketplace. There’re differing opinions about what it is and fuzzy expectations about its benefits. Our simple definition is that thought leadership is a sophisticated communications strategy used by individuals, businesses and organisations to build credibility by becoming the recognized expert or go-to resource in their industry or field. It is this credibility that gives potential buyers the confidence to do business with you and media and conference organisers the preparedness to reach out to you. They want to know that the >>

22 06, 2020

How does thought leadership content differ from other content?

By |2021-02-26T11:00:13+11:00June 22, 2020|Blog|Comments Off on How does thought leadership content differ from other content?

This is a question that regularly comes my way so I figured it was high time I got round to answering it. Although similar in execution, thought leadership content dives much, much deeper than typical content. It informs and educates, provides insights, challenges the status quo and ultimately positions you and your organisation as the leader in your space. https://www.youtube.com/watch?v=CDoXhiakne4&t=6s As mentioned in my video, your thought leadership content should: Provide value Focus on your expert niche Be topical and relevant Be fresh and original Include your own experiences Be opinion driven, thought provoking and occasionally controversial! Get >>

18 05, 2020

The who’s who of Australia’s thought leaders

By |2020-05-18T20:20:28+10:00May 18, 2020|Blog|Comments Off on The who’s who of Australia’s thought leaders

I could have written a book about how to position yourself or your organisation as an authority or thought leader … but that’s already been done. Instead I’ve listened to the people attending my workshops and pulled together a guide to the who’s who of Australia's thought leaders, their key contribution and the communications’ channels they’re using to take their thinking and big ideas to the world. Also rather than simply focussing on the high profile thought leaders and public icons out there, I've also included the lesser known thought leaders who are most likely only recognisable in their immediate >>

21 04, 2020

Who are our COVID-19 thought leaders?

By |2020-04-21T07:46:20+10:00April 21, 2020|Blog|Comments Off on Who are our COVID-19 thought leaders?

As the former Mayor of New York Rudolph Giuliani once said, “it is in times of crisis that good leaders emerge.” A somewhat flawed individual, he became widely admired as the embodiment of an indomitable spirit in the wake of 9-11.  Winston Churchill did much the same in Britain’s darkest hour in 1940. At the beginning of the Second World War, although he was recognised as a gifted politician, he was seen as impulsive and impractical and prone to switching political parties. Yet six years later, Churchill towered above all his contemporaries as a statesman of international renown.  Just as great >>

10 02, 2020

From Leader to Thought Leader Workshop

By |2020-02-10T20:01:24+11:00February 10, 2020|Blog|Comments Off on From Leader to Thought Leader Workshop

Would you like to become the respected expert or authority in your industry of field? Are you tired of being a well-kept secret and want to be top of mind for your thinking and big ideas? Do you have something worthwhile and powerful to say but don't know how to cut through the noise? We can help. Join us on Friday, 20 March from 9am-1pm at Hub Southern Cross, Level 2/695 Bourke Street, Melbourne for The 101 of Thought Leadership workshop. During this highly interactive four-hour workshop we will: Give you a deep understanding of what thought leadership is and isn’t. You >>

13 01, 2020

How do I determine my thought leadership niche?

By |2021-04-01T01:11:29+11:00January 13, 2020|Blog|Comments Off on How do I determine my thought leadership niche?

This is a question that regularly pops up in my workshops and during thought leadership coaching sessions so I figured it was high time I got round to answering it. When choosing your niche: Ideally focus on one area and do it really well. Your niche should address a genuine problem, need or gap in the marketplace. Choose something you know a lot about. Be well placed to provide real value to your audience Ensure you are passionate about your niche. To get in touch: MOBILE: 0422 694 503 EMAIL: wendy@parkerpublicrelations.com.au  

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