Six rules for creating killer thought leadership content
Positioning yourself or your organisation as a powerful authority or thought leader will be a critical leadership and business aspiration as we begin the long and painful journey back to normality post COVID-19. And intrinsic to achieving this goal is creating content that is useful, informative, challenging and more importantly … leads the conversation. Here are my top thought leadership content rules which can be applied regardless of whether you’re blogging, engaged in public speaking, podcasting, developing a business book or seeking publicity. Rule 1 – Your content needs to deliver compelling value Providing value should be the guiding light to >>