In today’s multi-channel world, social media communications are a fundamental part of any PR program.

To help you maximize the reach and impact of your social media activity, Parker Public Relations has partnered with West Island Digital to offer a comprehensive tiered approach to building your presence and reputation online.

We believe there is no ‘one-size- fits-all’ approach to social media and have developed a series of packages to best suit differing requirements.

Package 1 – Social media audit/recommendations and content plan

For those keen to manage much of the social process themselves, our basic service will help you get started or improve on what you are already doing. It includes a thorough review and audit of your current social media posting processes, practises and content. Once done, we will provide you with a report and action plan for taking your social media presence to the next level.

Services in detail:

  • Research and review existing social media practices, processes and channel reach
  • Social media audit report, recommendations and action plan
  • Content recommendations and plan
  • Presentation of full package to key business stakeholders.

Package 2 – Social media audit/recommendations, content plan, DIY training

Each of our services builds progressively on our basic service. If you wish to take a DIY (do it yourself) approach, we will provide you with the requisite tools and training to get started. Once done you can take over the set-up and
management of your social media platforms and processes.
Services in detail

Services in detail:

  • Research and review existing social media practices, processes and channel reach
  • Social media audit report, recommendations and action plan
  • Content recommendations and plan
  • Presentation of full package to key business stakeholders.

DIY training and handover

  • Review social media action plan with client and identify knowledge gaps
  • Create process documentation templates
  • Conduct training
  • Provide three months support (2 hours per month)

Package 3 – Social media audit/recommendations, content plan, develop platforms and processes, training in DIY platform management

Alternatively, we can build your social media platforms and processes for you, train you in how to use them effectively, then hand them back to you. You will be responsible for producing and disseminating your own content.

Services in detail:

  • Research and review existing social media practices, processes and channel reach
  • Social media audit report, recommendations and action plan
  • Content recommendations and plan
  • Presentation of full package to key business stakeholders.

Build social media platforms for client

  • Set up social media platforms
  • Create process documentation
  • Provide 3 months platform support (2 hours per month)

Social media channel management training

  • Evaluate training needs
  • Write training action plan
  • Create training documentation
  • Training / handover
  • Provide 3 months process support (2 hours per month)

Package 4 – Social media audit/recommendations, platform development and social media content generation and management

Our most comprehensive service is a “done-for- you” approach, where we build your social media platforms and processes, implement them for you, then manage all content creation and posting on your behalf.

  • Research and review existing social media practices, processes and channel reach
  • Social media audit report, recommendations and action plan
  • Content recommendations and plan
  • Presentation of full package to key business stakeholders.

Build social media platforms for client

  • Set up social media platforms
  • Create process documentation
  • Provide 3 months platform support (2 hours per month)

Hand over to Parker Public Relations

  • Review process documentation with PPR
  • Write action plan implementation schedule
  • Handover
  • Provide 3 months process support (2 hours per month)

Book in for a FREE consultation