Rome was not built in a day. The same can be said for becoming an acknowledged thought leader. It takes strategy, persistence and regularity.

The more people hear from you and see your thought leadership in action, the more likely they are to consider you an authority and the go-to expert in your field or industry.

That said, the thought leadership journey can be divided into FOUR distinct phases:

  • Novice or strategy-setting
  • Implementation
  • Emerging thought leader
  • Fully-fledged Thought Leadership

Novice and strategy setting of the thought leadership journey

This is the part of process where you begin putting the critical building blocks into place – the most important being your strategy and action plan. Your strategy will help you determine:

  • Why you want to become a thought leader,
  • Your topic niche or area of expertise
  • Your audience
  • Your communications platforms and
  • Your narrative
  • The actions and activities required to move forward

Implementation phase of the thought leadership journey

This is the part of the process where you begin putting your strategy into action. You begin blogging, posting, seeking out speaking opportunities, writing white papers, case studies, guides or e-books, reaching out to the media and key online influencers and exploring training opportunities. You will also begin connecting online with people in your industry, getting involved with social media groups and online forums and commenting on other people’s posts.

Emerging thought leadership phase

This is the part of your journey where you truly amp things up. Your content will become increasingly original and authentic and your opinions your own. You will also build more online connections, post more often, look at guest posting, speak at more events, get more media coverage, even write a business book that fills a genuine gap or a need in the market.

Fully fledged thought leadership phase

This is the part of the thought leadership journey where you begin enjoying the fruits of your hard labour. More and more people will turn to you for your opinions and ideas, you will secure conference gigs once out of your reach, and the media will increasingly turn to you for your commentary, stories and ideas. Doors previously closed to you, will begin opening.

If you recognise yourself in any of these phases and would like help moving to the next phase, find out more:

Book in for a FREE 30 minute discovery session