As the saying goes: Rome was not built in a day. The same can be said for thought leadership. It takes strategy, persistence and regularity.

The more people hear from you and see your thought leadership in action, the more likely they are to consider you an authority and the go-expert in your field or industry.

The thought leadership journey can be divided into FOUR distinct phases:

  • Novice or strategy-setting
  • Implementation
  • Emerging thought leader
  • Fully-fledged Thought Leadership

Novice and strategy setting

This is the part of process where you begin putting the critical building blocks into place – the most important one being your strategy. Your strategy will help you determine:Why you want to become a thought leader,

  • What your topic niche or area of expertise is
  • Your audience is
  • Your communications platforms and your narrative – what you should talk or write about moving forward.

Implementation phase

This is the part of the process where you begin putting your strategy into action and ensure you have the right platforms in place to enable you to communicate effectively. You will begin blogging, posting, seeking out speaking opportunities, writing white papers, case studies, guides or e-books, reaching out to the media and key online influencers and exploring training opportunities. You will also begin connecting online with people in your industry, getting involved with social media groups and online forums and commenting on other people’s posts.

Emerging thought leadership phase

This is the part of your journey where you truly amp things up. Your content will become increasingly original and authentic and your opinions your own. You will also build more online connections, post more often, look at guest posting, speak at more events, get more media coverage, even write a business book that fills a genuine gap or a need in the market.

Fully fledged thought leader

This is the part of the thought leadership journey where you begin enjoying the fruits of your hard labour. More and more people will turn to you for your opinions and ideas, you will secure conference gigs once out of your reach, and the media will increasingly turn to you for your commentary, stories and ideas. Doors previously closed to you begin opening.

If you recognise yourself in any of these phases and you would like some help moving to the next phase, find out more.

 Book in for a FREE one-hour consultation