What is thought leadership?

Thought leadership. Thought leaders are the acknowledged industry gurus you turn to for their wisdom, knowledge, opinions and ideas. They consistently add to the body of knowledge in their sectors and communities or look to improve business practices and change the world for the better.

Being the recognised thought leader or ‘go to’ industry builds both your personal and business credibility and visibility.

This in turn opens doors, makes you more appealing to conference organisers, investors, journalists, policy makers and gives you greater access to critical connections in your industry, the community and government.

Being the acknowledged industry authority will without a doubt assist you secure your next major promotion or land you your next big job!

Parker Public Relations in collaboration with West Island Digital offers thought leadership coaching and personal branding for individuals looking to build their authority and personal brand.This can be done in tandem with their business and workplace or entirely independent of it.

Our thought leadership and personal branding coaching is particularly relevant to:

  • CEOs looking to boost the reputation and standing of the business they represent.
  • Entrepreneurs and start-ups looking to lift the profile of their businesses or seek early buy-in for products or ideas ahead of going to market.
  • Academics and researchers looking to increase their visibility and become more relevant to the outside world.
  • Change-makers and innovators looking to challenge current thinking, champion change and in the process make the world a better place.
  • Senior executives looking to lift their visibility and improve their career prospects.
  • Late career professionals looking for appointments to boards, commissions of inquiry or high-profile community appointments.

Our thought leadership coaching is designed to suit those embarking on their thought leadership journey for the first time or for those looking to improve on what they are already doing.

See more on the four phases of the thought leadership journey.

Book in for a FREE one-hour consultation 

What our Clients Say:

It was great to learn from Wendy’s experience and insights into thought leader and how to share my ideas with my professional networks. Wendy took me through a wide range of tools and processes – from the most fundamental to the more advanced. I now putting these ideas into practice and am excited about where this will lead …”

– Matthew J Barnes Technical Co-founder @Drawboard

“’Thought leadership’ was a term that I’d not encountered until someone suggested it might be useful. Going to Wendy and Trudy’s Master Class was enlightening and constructive. I look forward to working with both of these great women in the future as I continue looking for ways to be more effective in the world (well at least on my little patch!)”

-Geoffrey Binder, Research Professional in behaviour and organisational change