Regardless of whether you want us to manage your thought leadership branding and communication or you’d prefer to manage the process yourself, we have the appropriate programs and packages to meet your needs.

Package 1 – Done-for-you Thought Leadership Branding and Communication

This thought leadership service targets those of you who would prefer Parker Public Relations and West Island Digital to develop your strategy and action plan and manage all implementation and communication on your behalf.

 Services in detail:

WE WILL (with your input)

  • Clarify your thought leadership niche and area of expertise
  • Help you develop a thought leadership tagline
  • Develop your strategy and action plan.
  • Develop a key contacts and stakeholder list.
  • Identify and connect with the media, conference organisers and other stakeholders.
  • Clarify your stories and how they can be used in a variety of ways and across multiple platforms.
  • Identify branded collateral and magnets for lead generation.
  • Implement communication platforms and appropriate technologies on your behalf (social media channels, alerts, monitoring tools and analytics).
  • Adapt your thought leadership tagline and messaging to your website/splash-page, social media profiles and other key collateral to ensure they align with what you stand for as a thought leader.
  • Develop your personal brand.
  • Secure media coverage on your behalf
  • Get you access to the talk circuit
  • Source videographers and podcasters and manage the process on your behalf
  • Write blogs, social media content, articles, media releases, speeches, training materials and any content you may require
  • Provide you with business book coaching

Package 2 – Thought Leadership Coaching and Mentoring

This hands-on package targets those who want to manage much of the thought leadership branding process themselves but need initial help and guidance to get started.

 WE WILL (with your input)

  • Clarify your thought leadership niche and area of expertise
  • Help you develop a thought leadership tagline
  • Develop your strategy and action plan.
  • Develop a key contacts and stakeholder list.
  • Identify and connect with the media, conference organisers and other stakeholders.
  • Clarify your stories and how they can be used in a variety of ways and across multiple platforms.
  • Identify branded collateral and magnets for lead generation.
  • Implement communication platforms and appropriate technologies on your behalf (social media channels, alerts, monitoring tools and analytics).
  • Adapt your thought leadership tagline and messaging to your website/splash-page, social media profiles and other key collateral to ensure they align with what you stand for as a thought leader.
  • Develop your personal brand.

 YOU WILL (with our guidance):

  • Secure your own media coverage
  • Get access to the talk circuit
  • Develop videos and podcasts.
  • Write blogs, social media content, articles, media releases, speeches, training materials and other key content.

For those who later on find they need more, we provide additional coaching, trouble-shooting and content-creation if and when and required.

Package 3 – Thought Leadership Workshops

Thought Leadership Masterclass

This four-hour workshop is suitable for individuals as well as groups. It provides an introduction to thought leadership and insights into how key principles can be applied to real-life situations.

Service in detail:

You will be provided with:

  • An insight into thought leadership?
  • An analysis of our best known thought leaders
  • The big benefits of thought leadership
  • The key phases of the thought leadership journey
  • The key principles of thought leadership
  • Applying these principles to a real-life situation.

There will be a short 15 minute break for refreshments.

An Introduction to Thought Leadership

This one-hour workshop is suitable for individuals as well as groups simply looking for an introduction to thought leadership.

Service in detail:

You will be provided with:

  • An insight into thought leadership
  • An analysis of our best known thought leaders and how they successfully get their message out there
  • The big benefits of thought leadership
  • The key phases of the thought leadership journey

Book in for a FREE 30 minute discovery session

Learn more about four phases of the thought leadership journey.

What our Clients Say:

“I engaged Wendy when I realised that I needed a voice communicate my ideas to the broader community. Wendy helped me focus my vision and articulate it in a clear and succinct way but also explained the dynamics of thought leadership and what I was about to embark on. Her associate Trudy Rankin gave me a crash course in social media tools that complemented my action plan. I have since readjusted my thinking about what I do and how I project myself. I would recommend Wendy’s company to anyone looking to articulate what they stand for as a thought leader and how to communicate their messages to a broader audience.”

-Len Sciacca, Enterprise Professor – Defence Technologies, Melbourne School of Engineering

“’Thought leadership’ was a term that I’d not encountered until someone suggested it might be useful. Going to Wendy and Trudy’s Master Class was enlightening and constructive. I look forward to working with both of these great women in the future as I continue looking for ways to be more effective in the world (well at least on my little patch!)”

-Geoffrey Binder, Research Professional in behaviour and organisational change

It was great to learn from Wendy’s experience and insights into thought leader and how to share my ideas with my professional networks. Wendy took me through a wide range of tools and processes – from the most fundamental to the more advanced. I now putting these ideas into practice and am excited about where this will lead …”

– Matthew J Barnes Technical Co-founder @Drawboard

 

 

 

 

 

 

 

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