Becoming the acknowledged industry authority takes time. Regardless of where you are on your thought leadership journey, we have the appropriate coaching services to meet your needs.

Our strategy and implementation packages are designed to help you get started on your thought leadership journey.

Package 1 – DIY Thought Leadership Strategy and Implementation

This hands-on coaching package will help you identify and implement the building blocks critical to starting your thought leadership journey. This workshop targets those who want to manage much of the process themselves but simply need guidance getting started.

Service in detail:

YOU WILL (with our guidance):

  • Complete our thought leadership diagnostic assessment to determine where you are on your thought leadership journey
  • Develop a strategy document plan.
  • Develop a key contacts/stakeholder list.
  • Understand what stories resonate with the media.
  • Identify your stories and create a spreadable stream of content that can be used in a variety of ways and across multiple platforms.
  • Identify branded collateral and lead magnets for lead generation.
  • Identify the media and conference organisers you should reach out to.
  • Develop a content/action plan.
  • Implement your communications platforms and appropriate technologies.
  • Adapt your thought leadership tagline and messaging to your website/splash-page, social media profiles and other key collateral to ensure they align with what you stand for as a thought leader.
  • Develop your personal brand.
  • Get advice on how to access the media, conference organisers and other critical connections across your industry, government and the community.
  • Receive guidance on getting started on your thought leadership journey
  • Receive a BONUS review to check your progression after your first month. Receive additional feedback after 3 months and then 6 months.

Package 2 – Done-for-you Thought Leadership Strategy & Implementation

This service targets those who would prefer Parker Public Relations/West Island Digital to manage the strategy development, content plan and implementation process on their behalf.

Services in detail:

YOU WILL (with our guidance):

  • Complete our thought leadership diagnostic assessment to determine where you are on your thought leadership journey

WE WILL (with your input)

  • Develop a strategy plan.
  • Develop a key contacts/stakeholder list.
  • Identify the media and conference organisers you should reach out to.
  • Help you understand what stories resonate with the media.
  • Identify your stories and how they can be used in a variety of ways and across multiple platforms.
  • Identify branded collateral and lead magnets for lead generation.
  • Develop a content/action plan.
  • Implement your communication platforms and appropriate technologies.
  • Adapt your thought leadership tagline and messaging to your website/splash-page, social media profiles and other key collateral to ensure they align with what you stand for as a thought leader.
  • Develop your personal brand.
  • Provide you with advice on how to access the media, conference organisers and other critical connections across your industry, government and the community.
  • Provide you with guidance on getting started on your thought leadership journey
  • Provide you with a BONUS review to check your progression after your first month, third month and further feedback back after 3 months and 6 months

Package 3 – Ongoing Thought Leadership Coaching and Mentoring

For those needing more help and the comfort of having someone by your side long term or who would like to take their thought leadership to the next level, we provide ongoing coaching and trouble-shooting whenever required.

 Services in detail (these are dependent on your specific requirements)

  • Advice on taking your thought leadership to the next level.
  • Setting up social media channels, alerts and RSS feeds, monitoring tools and analytics.
  • Content and copywriting
  • Influencer outreach
  • Reaching out to media and conference organisers
  • Exploring training and mentoring opportunities
  • Business book coaching

Want to find out more:

Book in for a FREE one-hour consultation

Learn more about four phases of the thought leadership journey.

What our Clients Say:

“’Thought leadership’ was a term that I’d not encountered until someone suggested it might be useful. Going to Wendy and Trudy’s Master Class was enlightening and constructive. I look forward to working with both of these great women in the future as I continue looking for ways to be more effective in the world (well at least on my little patch!)”

-Geoffrey Binder, Research Professional in behaviour and organisational change

It was great to learn from Wendy’s experience and insights into thought leader and how to share my ideas with my professional networks. Wendy took me through a wide range of tools and processes – from the most fundamental to the more advanced. I now putting these ideas into practice and am excited about where this will lead …”

– Matthew J Barnes Technical Co-founder @Drawboard

 

 

 

 

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