We have a variety of thought leadership programs and packages to meet your needs.

Package 1 – Thought Leadership Strategy and Personal Branding

This package is designed to get people started on their thought leadership journey. We will develop the strategy and action plan, implement all technology on your behalf and manage all your online activity for the first three months. Once you have completed this package you have the option of managing all communications’ activity yourself or outsourcing this activity to Parker Public Relations.

Services in detail:

WE WILL (with your input)

  • Understand your purpose and intent for being a thought leader.
  • Clarify your thought leadership niche and area of expertise.
  • Develop your strategy and action plan.
  • Help you develop a thought leadership tagline.
  • Develop a key contacts and stakeholder list.
  • Identify and connect with the media, conference organisers and other key stakeholders.
  • Clarify your stories and how they can be used in a variety of ways and across multiple platforms.
  • Identify branded collateral and magnets for lead generation.
  • Implement communication platforms and appropriate technologies on your behalf (social media channels, alerts, monitoring tools and analytics).
  • Develop your personal brand and online presence.
  • Adapt your thought leadership tagline and messaging to your website/splash-page, social media profiles and other key collateral to ensure they align with what you stand for as a thought leader.
  • Provide you with worksheets and templates.
  • Help you with the first three months of your online and social media journey.
  • Provide four hours free advice on any topic of your choice.

Once you have completed the compulsory Package 1, you can choose to outsource all communications’ activity to Parker Public Relations or manage the process yourself. Should you choose the DIY path, training and mentoring can be provided if and when needed. Training will be charged on an hourly basis.

Package 2 – Done-for-you Thought Leadership Communications

You will be required to complete Package 1 before embarking on this package.

Done-for-you services can be provided for the following activities:

  • Copy-writing – blogs, social media content, articles, media releases, speeches, scripts, e-books, website content, training materials and other key content.
  • Publicity and media liaison
  • Explore conference/event keynote and talk opportunities
  • Explore training and mentoring opportunities
  • Source videographers and podcasters
  • Business book coaching
  • Ongoing social media management

Package 3 – Thought Leadership Workshops

Thought Leadership Masterclass

This four-hour workshop is suitable for individuals as well as groups. It provides an introduction to thought leadership and insights into how key principles can be applied to real-life situations.

Service in detail:

You will be provided with:

  • An understanding of what thought leadership is and isn’t
  • An analysis of our best known thought leaders
  • The big benefits of thought leadership
  • The key phases of the thought leadership journey
  • The key principles of thought leadership
  • Applying these principles to a real-life situation.

There will be a short 15 minute break for refreshments.

An Introduction to Thought Leadership

This one-hour workshop is suitable for individuals as well as groups simply looking for an introduction to thought leadership.

Service in detail:

You will be provided with:

  • An insight into thought leadership
  • An analysis of our best known thought leaders and how they successfully get their message out there
  • The big benefits of thought leadership
  • The key phases of the thought leadership journey

Book in for a FREE 30 minute discovery session

Learn more about four phases of the thought leadership journey.

What our Clients Say:

“I engaged Wendy when I realised that I needed a voice communicate my ideas to the broader community. Wendy helped me focus my vision and articulate it in a clear and succinct way but also explained the dynamics of thought leadership and what I was about to embark on. Her associate Trudy Rankin gave me a crash course in social media tools that complemented my action plan. I have since readjusted my thinking about what I do and how I project myself. I would recommend Wendy’s company to anyone looking to articulate what they stand for as a thought leader and how to communicate their messages to a broader audience.”

-Len Sciacca, Enterprise Professor – Defence Technologies, Melbourne School of Engineering

“’Thought leadership’ was a term that I’d not encountered until someone suggested it might be useful. Going to Wendy and Trudy’s Master Class was enlightening and constructive. I look forward to working with both of these great women in the future as I continue looking for ways to be more effective in the world (well at least on my little patch!)”

-Geoffrey Binder, Research Professional in behaviour and organisational change

It was great to learn from Wendy’s experience and insights into thought leader and how to share my ideas with my professional networks. Wendy took me through a wide range of tools and processes – from the most fundamental to the more advanced. I now putting these ideas into practice and am excited about where this will lead …”

– Matthew J Barnes Technical Co-founder @Drawboard

 

 

 

 

 

 

 

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