About Carole

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So far Carole has created 16 entries.

What make great media stories?

Phrased differently, what stories are likely to get a run in the media?

Stories that are newsworthy. Have you recently launched a new product or service, signed a new deal, completed a new project, merged with or bought out a new company or expanded your business?
Stories that tie-in with current business or societal trends […]

The benefits of positive publicity

Business owners, particularly small or home-based businesses, often ask me why they should bother with publicity. Is it really worth the time and effort?  
It is, and here are the reasons why.

Publicity is free. Other than costs associated with media liaison and media release preparation and distribution, every positive newspaper or magazine […]

Importance of great web copy

While top-notch search engine optimization is crucial to ensuring that your customers find you, just as important is a well written, easily digestible web-site.

Write your website copy for search. If you want your site to be found, use the words your target readers would use to find you. Better still, run a keyword analysis. Then carefully […]

Should I write a business book?

According to authors I have spoken to – including the author of a book I have collaborated on – writing a business book has proved to be one of the best forms of PR they have ever had, both personally and on the business front. It has:

Established them as […]

Should I use social media?

This is a question clients and would-be clients are increasingly asking and my answer to them – yes absolutely. However, having said that, social should not be seen as the be-all and end-all but as a complementary piece to an overarching, integrated communications plan and should not replace traditional media, face-to-face meetings, speaking opportunities […]

What is PR?

I’m often asked by friends, family and people who’re unaware of the nature of my work, what public relations is so felt this would be an appropriate topic forthe first blog on my brand-new website.
I usually kick off my explanation by telling them the difference between PR and marketing – that marketing is primarily […]