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What gives YOU the author the confidence, conviction and certainty that you have written a fabulous business book that you should be proud of and excited to share with your clients, colleagues and friends. What does a great book actually look like? This question was uppermost as I worked my way through a bundle of wonderful books as a judge for this year’s Australian Business Book Awards. (Yep, that’s me on my beanbag, in my ‘girl cave’, yellow highlighter in hand and looking oh so studious!) What is it that separates a great book from something that is mediocre? >>

Should you separate your executive brand from your brand as an influencer? I already have strong recognition as an influencer in the positive body image space on Facebook, Instagram and elsewhere. Should I combine this with my executive brand as change management professional on LinkedIn? I was asked this question at a recent personal branding workshop I ran for Executive MBA students at RMIT. (I’ll refer to the person asking the question as Jennifer.) And my response to Jennifer’s question: keep your brands separate but DO provide some overlap and connectivity between the two. We now live >>

Isn’t LinkedIn meant to be a professional platform designed for building personal connections with business associates? Is there really a place on the platform for talking about your overseas holiday, that you're a coach for your son's footy team or how a traumatic incident has impacted you? Surely that type of content is strictly reserved for Facebook and other social sites? Sorry folks, like it or not the world has changed and so has LinkedIn and we’re increasingly seeing more and more people providing their connections with insights into their personal lives. But is that REALLY OK, I hear >>

How to strengthen your personal brand on LinkedIn in 2022. You know that personal branding matters. The more people know, like and trust you, the more likely they are to engage and consider doing business with you or using your services. The psychology behind it is simple: people do business with people, not brands. And given that LinkedIn is a powerful platform full of opportunities and professional decision-makers this is easily the best place to start building your brand. But how do you ensure that when people come looking that what they find >>

Your public relations department is producing stand-out content for your company’s LinkedIn page and your CEO is doing an excellent job engaging with staff and key stakeholders and sharing this content via his or her personal LinkedIn page … but what about the rest of your employees? How are they using LinkedIn? What are they doing to contribute to the overall visibility of your company’s brand, drive sales and attract talent to your organisation? Sadly not much. So, what can corporates  (in fact organisations of all sizes) do to turn the tide and make their >>

Politicians understand the importance of powerful personal branding and how it is key to getting elected. You’ve never met Scott Morrison or Anthony Albanese and yet come Saturday you’ll be prepared to vote one of them into the country’s key leadership position. Why is that? They’re brilliant at personal branding (albeit with the help of their PR and marketing staff). Although you’ve never formally shaken hands with them, you feel like you know them – what they stand for, what they’re passionate about, their strengths and weaknesses and the kinds of backgrounds come >>

Top tips for landing publicity in 2022 What will it take to successfully secure publicity or media coverage in the upcoming year? What are the things that will improve the odds of your story getting a run and what could have the media running in the opposite direction? The following article was drawn from the findings of Medianet’s 2022 Australian Media Landscape survey report as well as Parker Public Relations’ deep understanding of how the media landscape operates. (Conducted between October and November last year, Medianet’s study is designed to provide insights into >>

For those of you who manage a blog or post frequently on social media, you’ll understand the challenge of constantly coming up with the right content. One brilliant way of addressing the problem is content curation - that is the art of handpicking interesting and relevant content created by OTHERS and sharing it with your audience and connections on social media and elsewhere. Typically you would have unearthed this content by monitoring the web using services such as Google Alerts, Feedly, BuzzSumo and Medium or by keeping a look-out for relevant content in the mainstream media, industry publications, newsletters, >>