Blog

13 05, 2019

Who are our Australian thought leaders?

I’m in the process of pulling together a booklet on Australia’s thought leaders and would dearly love your input in this regard.

I am looking for people who’re not just our acknowledged experts and informed opinion leaders but people who are using their status to drive positive change in their industries, communities and the greater […]

8 04, 2019

Can publicity help drive change for the better?

This image appeared in The Guardian, 6 Sept, 2019

Can regular and consistent media coverage of an issue or problem change hearts and minds and ultimately deliver positive and long-lasting changes?

Yes it most decidedly can.

Over the past two years I have been helping health advocate, Health Issues Centre, (HIC) bring the attention of the public […]

1 04, 2019

Where should I start my thought leadership journey?

Should I write a business book? Should I become a TEDx speaker? Should I start a podcast series? Should I try getting coverage in the media?

These are the all too frequent questions I get from CEOs wanting to become to the ‘go-to’ for their industry or ambitious executives chasing board or other high-profile […]

19 03, 2019

Five rules for creating killer thought leadership content

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Becoming an acknowledged thought leader will remain one of the key leadership and business aspirations into 2019 and beyond.

Intrinsic to achieving this goal is creating content that is
useful, informative and dare I say, memorable.

Here are my top thought leadership content rules which can be
applied regardless of whether you’re blogging, engaged in public speaking,
podcasting, developing a […]

1 03, 2019

Danny Vadasz: fighting for the rights of the health consumer

In previous blogs I told you that
I was on a quest to uncover Australia’s acknowledged and emerging thought
leaders and that over the next little while will identify these unique
individuals and unpack what it is that puts them into this much sought-after category.

Danny Vadasz

Thought leaders are those special folk who consistently add to the body […]

25 02, 2019

Six PR practices you should consign to the scrapyard

Securing coverage in the media is getting harder by the day so don’t make the process even tougher by clutching onto redundant public relations practices that no longer work and could potentially harm your brand.

PR activities that need to be taken to scrap.

Here are SIX tactics and strategies you should have reduced to scrap […]

23 01, 2019

Aussie thought leaders: Professor Charlie Corke

In previous blogs I mentioned that I was on a quest to uncover Australia’s acknowledged and emerging thought leaders and that over the next little while will identify these unique individuals and unpack what it is that puts them into this much sought-after category.

A “thought leader” is someone who is more than simply an […]

21 01, 2019

Top public relations trends for 2019

As we reluctantly pack away our thongs and bathers, don our city clothes and head back to the office after a well-earned summer break, our gaze inevitably turns to the horizon.

What will be the top communications and public relations trends for 2019 and how we can stay ahead of the curve?

What does the upcoming […]

10 12, 2018

Top tips for managing your reputation online

 So how do you keep one person’s extreme opinion from harming your entire business? What should you do if negative news begins to circulate about your business?

In this fantastic article I have summarised, US public relations guru, Wendy Marx, provides 12 powerful tips and tricks that will help you manage your reputation online:
1. Monitor […]

19 11, 2018

Has the media release gone out with the ark?

Interestingly, no.

When crafted well, media releases continue to remain the critical starting point for most media campaigns.

Here are SEVEN best practise recommendations that will ensure your media release gets read.
1.     Make your headlines stand out
Your media release headlines may be a relatively small part of your release, but they play a massive role in its […]