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8 09, 2020

What is thought leadership?

By |2021-04-01T01:08:37+11:00September 8, 2020|Blog|0 Comments

This question was put to me just the other day by someone looking to attend my thought leadership webinar but unsure whether it was applicable to them or not. This is how I explained it. It’s the PR process (some would say 'marketing' process) and the tactics used by individuals or organisations to position themselves as an authority or thought leader in their industry or field. These tactics can include personal branding, blogging, social media, publicity, business books, talks, podcasts … basically any and everything that enables people to showcase their expertise and build their visibility and credibility, both >>

2 09, 2020

Is LIKING on social media sufficient?

By |2020-09-02T11:34:53+10:00September 2, 2020|Blog|0 Comments

Is LIKING on social media sufficient or should I be looking to up the action? This is something I was asked by someone looking to position themselves as an authority. Sorry guys, LIKING (even SHARING) is not nearly enough. If you are looking to become a recognised thought leader or expert, it is absolutely essential that where possible you always COMMENT and that what you say further strengthens your position as the expert in your specific niche or subject area. For example because my niche is thought leadership and communications, I always try link my comments back to my expertise >>

2 09, 2020

Should I kick-start my thought leadership journey by writing a business book?

By |2020-09-02T11:32:39+10:00September 2, 2020|Blog|0 Comments

This is an all too regular question that pops up during coaching or in my webinars. And my response: Absolutely write a business book as its a great way to position yourself as an authority and a sure-fire way of demonstrating that you know what you’re talking about. But should it be the starting point? While there’s no real right or wrong answer … my inclination would be to initially spend time engaging with your audiences via blogging and social media … even the talk circuit. This will give you the opportunity to ask your audiences and customers about their >>

2 09, 2020

Quantity versus quality connections

By |2021-04-01T13:14:25+11:00September 2, 2020|Blog|0 Comments

When it comes to connections, does quantity trump quality on social media? This is one of the questions that was put to me during my thought leadership webinar last week so I figured it was well worth sharing. Should you aim at having thousands of connections or simply focus on fewer quality connections? If your focus is on driving business opportunities and sales, then it is usually about the quantity of connections. That said: ensure that those you connect with are in fact your ideal audience or the people who may influence your ideal audience. However, if you >>

2 09, 2020

Should I enter a business award

By |2020-09-02T11:27:17+10:00September 2, 2020|Blog|0 Comments

Is the effort involved with entering an award truly worth my precious time? This is a question many businesses are grappling with right now as we move into award season and as many of us begin the difficult task of rebuilding post COVID lock-down. And my response to the question … this couldn’t be a better time to enter a business award. For starters, winning an award – even being shortlisted – gets your name out in flash and ensures you haven’t been forgotten. It also signals to the market that you’re innovative and creative and really good at what >>

25 08, 2020

Six rules for creating killer thought leadership content

By |2020-08-25T06:17:20+10:00August 25, 2020|Blog|0 Comments

Positioning yourself or your organisation as a powerful authority or thought leader will be a critical leadership and business aspiration as we begin the long and painful journey back to normality post COVID-19. And intrinsic to achieving this goal is creating content that is useful, informative, challenging and more importantly … leads the conversation. Here are my top thought leadership content rules which can be applied regardless of whether you’re blogging, engaged in public speaking, podcasting, developing a business book or seeking publicity. Rule 1 – Your content needs to deliver compelling value Providing value should be the guiding light to >>

3 08, 2020

When to take a passive approach to thought leadership

By |2021-02-26T10:56:00+11:00August 3, 2020|Blog|0 Comments

I’m often asked by people pivoting their businesses, changing their area of specialisation or embarking on a new area of study, if they should delay their thought leadership ambitions.Yes you should.   Avoid putting out original content or providing learned commentary until such time that you have accumulated deep experience, knowledge and expertise in their new field. You run the risk of severe embarrassment or public ridicule if you get things wrong.   However, there is nothing to stop you from building your visibility and credibility in a more passive way:   Develop your personal brand on social >>

27 07, 2020

The 101 of Thought Leadership Workshop

By |2020-12-04T15:19:22+11:00July 27, 2020|Blog|0 Comments

Positioning yourself as a powerful authority and the go-to expert in your industry or field will be a critical leadership and business aspiration as we begin the difficult and painful journey back to normality post COVID-19. But how do you get started and what’s involved?  In our highly interactive free one-hour webinar, The 101 of Thought Leadership, we will provide you with the key steps for getting started and provide you with insights into what other leading authorities are doing with their thought leadership. The webinar takes place on Thursday 20 August 2020 at 5 pm. The webinar is suitable for business >>

7 07, 2020

The tell-tale signs you don’t cut it as a thought leader

By |2020-07-07T07:09:51+10:00July 7, 2020|Blog|0 Comments

Thought Leadership is one of the most widely used, often abused and least understood communications tactics available to the marketplace. There’re differing opinions about what it is and fuzzy expectations about its benefits. Our simple definition is that thought leadership is a sophisticated communications strategy used by individuals, businesses and organisations to build credibility by becoming the recognized expert or go-to resource in their industry or field. It is this credibility that gives potential buyers the confidence to do business with you and media and conference organisers the preparedness to reach out to you. They want to know that the >>

22 06, 2020

How does thought leadership content differ from other content?

By |2021-02-26T11:00:13+11:00June 22, 2020|Blog|0 Comments

This is a question that regularly comes my way so I figured it was high time I got round to answering it. Although similar in execution, thought leadership content dives much, much deeper than typical content. It informs and educates, provides insights, challenges the status quo and ultimately positions you and your organisation as the leader in your space. https://www.youtube.com/watch?v=CDoXhiakne4&t=6s As mentioned in my video, your thought leadership content should: Provide value Focus on your expert niche Be topical and relevant Be fresh and original Include your own experiences Be opinion driven, thought provoking and occasionally controversial! Get >>

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