Blog

10 11, 2018

Our Aussie thought leaders: Mike Canon-Brookes

In my last blog I told you that I was on a quest to uncover Australia’s acknowledged and emerging thought leaders. Over the next little while I will identify these unique individuals and unpack what it is that puts them into this much sought-after category.

As I have mentioned on previous occasions, thought leaders are […]

30 10, 2018

Who are Australia’s best known thought leaders?

We’ve familiar with what Richard Branson, Elon Musk, Bill Gates, Sheryl Sandberg, Gary Vaynerchuk, Seth Godin, Tim Ferriss, Simon Sinek, Tony Robbins, Stephen M.R. Covey and Lolly Daskal stand for … or at the very least, we know who they are.

Yep, they are among our best known international thought leaders – those folk who […]

22 10, 2018

This is what people are saying about our thought leadership offerings

It is just under a year ago that my business partner and I, Trudy Rankin, introduced our thought leadership branding packages onto the market and the feedback we’re getting is most encouraging.

In a nutshell our done-for-you and coaching packages provide industry leaders, CEOs, entrepreneurs, academics and change-makers the low-down on how to become the […]

8 10, 2018

Thought Leaders: are you leveraging podcasts to build influence, engagement and trust?

By Annemarie Cross, ‘The Podcasting Queen’*

WE all know the importance of consistently sharing our insights to build and maintain thought leadership in our area of expertise. However, with the rapid increase of information being added online on a daily basis this poses a real challenge for our content to even be found.

According to Internet […]

27 08, 2018

Top tips for positioning yourself as a thought leader on LinkedIn

Being the acknowledged thought leader in your industry or field is the greatest accolade someone can bestow on you. It is affirmation that you are an expert, a forward thinker and an inspirational figure who has deep insights and something worthwhile listening to.

However, achieving this status doesn’t come easily. It means constantly putting yourself […]

25 06, 2018

How to create your personal branding statement

As I have mentioned in previous blogs, a critical component of positioning yourself as a thought leader or the go-to expert in your field, is getting your personal branding right.

But where on earth should I start, is a regular refrain from clients and prospective clients. “Should I write that business book, start blogging or secure […]

18 06, 2018

How to maximise on winning an award

I was recently asked by a client of mine what they should be doing to make the most of an innovation award they had garnered for their ground-breaking software. How could they use this win to better position themselves as leaders in their field while at the same time driving future sales?Here are five […]

28 05, 2018

Should I give a damn about media coverage?

In today’s communications’ environment where businesses are increasingly getting the word out about their organisations via paid media (social media and Google advertising), owned media (blog posts, whitepapers, e-books, videos), and shared media (social media), has media coverage become irrelevant?

In a word NO.

Media coverage has become even more highly prized than it once was […]

14 05, 2018

Personal branding: the starting point of thought leadership

Yes,  I know the term ‘personal branding’ has many of you cringing, reaching for the vomit bag or conjuring up images of people wearing red dresses, bow-ties, braces or oversized green glasses.And sure, at a very simplistic level, personal branding is in part that.

It’s the art of establishing a highly prescribed image or impression […]

8 05, 2018

Top five reasons why individuals are embracing thought leadership

Companies and business leaders have been using public relations and thought leadership for decades to build their visibility, status and standing in order to attract new clients and become the voice and authority for their industry.

Now with the advent of social media and the myriad of online communications at their disposal, individuals have the […]