Key rules for writing a compelling thought leadership article
https://www.youtube.com/watch?v=tw2x9psO6RM&t=1s I’m often asked by professionals, consultants and business owners attending my personal branding workshops if they should even bother with writing a thought leadership article. Isn’t it all a bit old hat especially with the popularity of video, podcast and live-streaming? Are people really going to wade through a lengthy article and see it through to the end? Yes they are, particularly if they are potential customers keen to check out if you are indeed an expert in your field and whether or not you have the smarts and experience to address and resolve their pain-points and difficulties. >>