When I began the thought leadership arm of my public relations business 12 months ago, I was convinced that the people wanting to become thought leaders would be established entrepreneurs, business owners and CEOs of corporations and community groups.
It was with considerable surprise that I recently discovered while presenting a series of workshops that […]
Until recently, academics have reigned supreme as our thinkers and thought leaders.
However, with our growing emphasis on the knowledge economy, more and more CEOs, senior executives and business people are stepping into this role or weighing up whether or not to get involved.
Sadly many of those taking up the challenge are getting it wrong.
Why? […]
In this fantastic article, Entrepreneur magazine addresses how individuals can rise above the clutter and commotion that is the online world and create thought leadership content that gets read, gets viewed and goes viral.
A lot of what the article recommends, I am happy to say, is what I have been rabbiting on about in […]
Writing a business book is absolutely fundamental to your thought leadership aspirations and is one of the best ways of rapidly establishing yourself as an acknowledged expert in your field. But where on earth do you get started?
With the Xmas break looming and an opportunity to finally put pen to paper without the distractions of […]
It most definitely is. However … and there is a big HOWEVER attached to my response … the book you write should fill a genuine gap in the market, truly add value to your chosen readership audience and provide the catalyst for change or new ways of thinking.
There is absolutely no point in churning […]
Yes and no is my usual answer.
The concepts are often used interchangeably so it’s important to understand the salient differences.
Generally speaking a subject matter expert (SME) is an authority in a specific area. They know their topic inside out, are widely read and can speak knowledgeably on their area of expertise. Subject matter experts […]
Should I bother with traditional media when it comes to furthering my thought leadership ambitions, I hear you ask? With the upsurge of social media, blogging, podcasting, videos and content marketing, hasn’t this communication channel outlived its usefulness?
My answer is a categorical ‘No’.
Publicity still remains one of the most effective tools in any thought […]
LinkedIn is easily one of the most effective channels for positioning yourself and enhancing your reach as a thought leader.
But rather than attempting to reinvent the wheel, I have dipped into the treasure trove of information provided by Lewis Howes and ChristineHueber.com who are without a doubt the true ‘Jedi Masters’ of LinkedIn.
Before I begin […]
With the plethora of platforms now available to aspiring thought leaders, the question is where to begin your journey.
Ask around (and other than the odd exception), the overwhelming response is: blogging is best.
Safe haven to clarify your ‘thought leadership’ ideas
I like to think of my blog as the jumping off point for all my […]
Trawl the internet for the answer and by the end of it your head will be spinning and you will be significantly more confused than when you started out.
In the one camp you will find the marketing fraternity and others loudly proclaiming that thought leadership and personal branding are one and the same. Then […]