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In our internet-based world, online reputation management has become less of a “nice-to-have”, and more of an absolute necessity.  So how do you keep one person’s extreme opinion from harming your entire business? What should you do if negative news begins to circulate about your business? In this fantastic article I have summarised, US public relations guru, Wendy Marx, provides 12 powerful tips and tricks that will help you manage your reputation online: 1. Monitor your online reputation In order to manage criticism before it reaches damaging proportions, you need to keep track of it. You can do >>

Public relations has undergone dramatic changes in recent years with the advent of the online world, new ways of distributing news and the challenges facing journalists.  But have these changes seen a shift away from good ol’ media release? Interestingly, no. When crafted well, media releases continue to remain the critical starting point for most media campaigns. Here are SEVEN best practise recommendations that will ensure your media release gets read. 1.     Make your headlines stand out Your media release headlines may be a relatively small part of your release, but they play a massive role in its effectiveness. >>

Simon Holmes a Court, emerging thought leader to watch. We’ve familiar with what Richard Branson, Elon Musk, Bill Gates, Sheryl Sandberg, Gary Vaynerchuk, Seth Godin, Tim Ferriss, Simon Sinek, Tony Robbins, Stephen M.R. Covey and Lolly Daskal stand for … or at the very least, we know who they are. Yep, they are among our best known international thought leaders – those folk who have something interesting and worthwhile to talk and write about and have legions of people tuned in to what they have to say. They are those unique individuals people turn to for their wisdom, >>

It is just under a year ago that my business partner and I, Trudy Rankin, introduced our thought leadership branding packages onto the market and the feedback we’re getting is most encouraging. In a nutshell our done-for-you and coaching packages provide industry leaders, CEOs, entrepreneurs, academics and change-makers the low-down on how to become the recognised thought leader or ‘go to’ expert in their respective industries or fields. As the guru, they become that all important expert who people turn to for their wisdom, knowledge, opinions and ideas. They also become that unique individual who consistently adds to the body >>

By Annemarie Cross, ‘The Podcasting Queen’* WE all know the importance of consistently sharing our insights to build and maintain thought leadership in our area of expertise. However, with the rapid increase of information being added online on a daily basis this poses a real challenge for our content to even be found. According to Internet Stats Live (a Real Time Statistics Project spearheaded by a team of global developers, researchers and analysts) at 7.26 am on 6th September 2018, 75,426,700,329 emails had been sent; 1,742,999 blog posts had been written; and 2,007,975,238 videos uploaded to YouTube, with this number >>

Today everyone wants to be a thought leader which is completely understandable. Being the acknowledged thought leader in your industry or field is the greatest accolade someone can bestow on you. It is affirmation that you are an expert, a forward thinker and an inspirational figure who has deep insights and something worthwhile listening to. However, achieving this status doesn’t come easily. It means constantly putting yourself out there and spreading your ideas and sharing wisdom in a way that others can tap into. For most looking to achieve recognition, LinkedIn is a great place to start and >>