How to create your personal branding statement
As I have mentioned in previous blogs, a critical component of positioning yourself as a thought leader or the go-to expert in your field, is getting your personal branding right. But where on earth should I start, is a regular refrain from clients and prospective clients. “Should I write that business book, start blogging or secure some coverage in the media or complete my social media profiles?” “No, no, no”, is my usual response. There are two very essential first-steps. You need to determine your area of specialisation and expertise, then create your all-important personal branding statement, tagline, slogan, catchline, strapline >>