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25 06, 2018

How to create your personal branding statement

By |2018-06-25T20:33:41+10:00June 25, 2018|Blog|Comments Off on How to create your personal branding statement

As I have mentioned in previous blogs, a critical component of positioning yourself as a thought leader or the go-to expert in your field, is getting your personal branding right. But where on earth should I start, is a regular refrain from clients and prospective clients. “Should I write that business book, start blogging or secure some coverage in the media or complete my social media profiles?” “No, no, no”, is my usual response. There are two very essential first-steps. You need to determine your area of specialisation and expertise, then create your all-important personal branding statement, tagline, slogan, catchline, strapline >>

18 06, 2018

How to maximise on winning an award

By |2018-06-18T21:16:07+10:00June 18, 2018|Blog|Comments Off on How to maximise on winning an award

I was recently asked by a client of mine what they should be doing to make the most of an innovation award they had garnered for their ground-breaking software. How could they use this win to better position themselves as leaders in their field while at the same time driving future sales?Here are five key things I advised them to do. In fact, my advice is very universal and can pretty much be taken on board by anyone looking to get the most out of their win. Tip 1 – Get your win up in lights on your website Ensure >>

28 05, 2018

Should I give a damn about media coverage?

By |2018-05-28T17:11:49+10:00May 28, 2018|Blog|Comments Off on Should I give a damn about media coverage?

In today’s communications’ environment where businesses are increasingly getting the word out about their organisations via paid media (social media and Google advertising), owned media (blog posts, whitepapers, e-books, videos), and shared media (social media), has media coverage become irrelevant? In a word NO. Media coverage has become even more highly prized than it once was as companies jostle for the limited amount of media real estate now available. Reasons why media coverage is so important 1. It gives you third party credibility Unlike paid media, owned media and shared media (which are the communications’ tools you have control over) >>

14 05, 2018

Personal branding: the starting point of thought leadership

By |2018-05-14T21:27:52+10:00May 14, 2018|Blog|Comments Off on Personal branding: the starting point of thought leadership

Yes,  I know the term ‘personal branding’ has many of you cringing, reaching for the vomit bag or conjuring up images of people wearing red dresses, bow-ties, braces or oversized green glasses.And sure, at a very simplistic level, personal branding is in part that. It’s the art of establishing a highly prescribed image or impression of yourself in the market - from your personal appearance, behaviour, your personal views, opinions and your verbal and non-verbal communications. However, it’s more than just that. It’s about building your expertise in a specific area and providing your audience with really useful information that >>

8 05, 2018

Top five reasons why individuals are embracing thought leadership

By |2018-05-08T07:59:31+10:00May 8, 2018|Blog|Comments Off on Top five reasons why individuals are embracing thought leadership

Companies and business leaders have been using public relations and thought leadership for decades to build their visibility, status and standing in order to attract new clients and become the voice and authority for their industry. Now with the advent of social media and the myriad of online communications at their disposal, individuals have the ability to do precisely the same thing … but often for very different reasons. To find out why individuals want to become thought leaders – other than to sell a product or service – we decided to conduct our own bit of sleuthing. Although we >>

17 04, 2018

Can anyone be a thought leader?

By |2018-04-17T16:25:44+10:00April 17, 2018|Blog|Comments Off on Can anyone be a thought leader?

Jump online and ask that question and you’re led to believe that all it takes is to complete a short course, get a certificate and hey presto you’re a thought leader. Sorry folks, there’s much more to it than meets the eye. Either you’re a thought leader or you’re not. You already have knowledge others don’t have and the education, experience, know-how or original research to support this knowledge. You’re also that person who is capable of original thinking, fresh ideas and new insights. You have the ability to think outside the box and are constantly looking at >>

10 04, 2018

Is thought leadership good for my career prospects?

By |2018-04-10T06:34:56+10:00April 10, 2018|Blog|Comments Off on Is thought leadership good for my career prospects?

Thought leadership can turbo-charge careers. This is a question I’m increasingly asked by ambitious executives looking to make it to the C-suite so I figured it was high time I provided a response - thought leadership IS without a doubt the best career insurance about! And why do I say this?  In providing my answer, I thought I’d quote US thought leadership guru, Denise Brosseau, as her thinking well and truly dove-tails with mine: “Establishing yourself as a thought leader leads to exposure for your ideas both inside and outside your company – particularly with journalists, analysts, event organisers and >>

13 02, 2018

Time for academics to reclaim the thought leadership mantle

By |2018-02-13T13:45:45+11:00February 13, 2018|Blog|Comments Off on Time for academics to reclaim the thought leadership mantle

This wonderful blog posted on UK academic blogsite, Acadenema, pretty much sums up the state of play across academia globally: Academics exist in a little bubble and are at risk of being left behind as tomorrow’s thought leaders. According to blog author, Iain Woodhouse (who himself is an academic), while this ‘bubble-ness’ is what has made academics valuable to society at large (they can view the world objectively and dispassionately and don’t succumb to fads and fashions or vested interests or agendas) it becomes a drawback when they remain fully immured in it. “The bubble becomes a problem … when >>

15 01, 2018

Top five PR and communications trends for 2018

By |2018-01-15T21:05:53+11:00January 15, 2018|Blog|Comments Off on Top five PR and communications trends for 2018

As we reluctantly pack away our thongs and bathers, don our city clothes and head back to the office after a well-earned summer break, our gaze inevitably turns to the horizon. What will be the top communications and public relations trends for 2018 and how we can stay ahead of the curve? What does the upcoming year hold and what should we be doing to get the best possible results from our PR? After talking to several key communications futurists and taking a look at what some of our industry gurus have to say about the next 12 months, here >>

20 12, 2017

Six rules for creating the right kind of thought leadership content

By |2017-12-20T01:02:53+11:00December 20, 2017|Blog|Comments Off on Six rules for creating the right kind of thought leadership content

Becoming an acknowledged thought leader will remain a key leadership aspirations into 2018 and beyond. However, intrinsic to achieving this goal is the creation of content that not only positions you as an expert but that is useful, informative and … memorable. Here are my top SIX thought leadership content rules that you should apply regardless of whether you’re blogging, engaged  in public speaking, podcasting, creating a business book or chasing publicity. Ideally your content should: Rule 1 – Take your audience along with you on a journey To do this effectively you need to have a content strategy and >>

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