When I began the thought leadership arm of my public relations business 12 months ago, I was convinced that the people wanting to become thought leaders would be established entrepreneurs, business owners and CEOs of corporations and community groups.

It was with considerable surprise that I recently discovered while presenting a series of workshops that there in fact is another core group – people looking to test their business ideas before taking them to market.

And, why not?

Thought leadership is the perfect mechanism for presenting and testing the veracity of ideas, gauging interest and whetting the appetite of potential investors without having to outlay a considerable fortune and do an enormous amount of leg-work.

So where do I fit in, in this regard?

In a nutshell, I teach innovators how to communicate their big idea and take their new-found expertise to the world.

As a teacher and coach, I will help you:

  • Determine your purpose and motivation for wanting to be a thought leader.
  • Articulate and define your thought leadership idea.
  • Better understand your uniqueness and how your education and experience contribute to this uniqueness.
  • Clarify where you can become the ‘go-to’ for your expertise.
  • Get to grips with the issues and problems facing your customers and key audiences and determine where you can fill critical knowledge gaps and provide real value.
  • Identify your stories and create a spreadable stream of content that can be used in a variety of ways and across multiple platforms.
  • Understand what constitutes thought leadership content and how to voice your opinions, challenge the status quo and build respect for your ideas and thinking.
  • Learn how to influence others so they engage with your ideas.
  • Modify your web and social media content to align with what you stand for as a thought leader and better articulate your big idea.
  • Develop a strategy and action plan for taking your ideas to the world.

If you are interested in thought leadership coaching or a strategy workshop we’d love to talk with you. To get in touch, contact Wendy at wendy@parkerpublicrelations.com.au

 

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