Your content is absolutely fundamental to positioning you as a thought leader and expert. It is not just how you say something but more importantly, what you say.
Your content and copywriting needs to be authoritative, informative, interesting and relevant. Also more than simply answering questions uppermost on the minds of your audience, it needs to address problems and issues facing your industry, emerging trends and threats and how businesses can best navigate these.
Your content should also provide a unique perspective others can’t.
Parker PR’s content and copywriting services include:
- Media releases, opinion pieces and articles
- Branded collateral – all the content you require for creating sales funnels.
- Website content – customized content for your homepage, about us page, services pages, etc.
- White papers and case studies
- Social media profiles and posts
- Research reports
- Blog posts – we keep your blog fresh and active
- Newsletters – produce newsletters to keep your customers informed and involved
- Ghost writing business books
- E-book development and writing
- Video and podcasts scripts