Recognition as a thought leader in your industry or field is the greatest accolade someone can bestow on you.

It is affirmation that you are a true expert, a forward thinker and an inspirational figure.

Being the acknowledged authority or thought leader builds credibility with your customer base, commands respect from your industry peers and enables you to take a stand on issues of public importance.

It provides you with a platform to inform and educate, move and inspire people with your innovative ideas, raise awareness on issues, call out and change poor behaviours, challenge current thinking and positively influence public debate.

However, achieving thought leadership status doesn’t come easily. It means constantly putting yourself out there and spreading your ideas or sharing wisdom in a way that others can tap into.

It also means providing people with valuable, accurate information on a consistent basis.

Parker Public Relations has developed a highly modularised approach to helping entrepreneurs, innovators, coaches and academics build their personal brands and communicate their thinking and thought leadership both on and offline.

This package is designed to put the key fundamentals in place to kick-start your journey.

Once done you may choose to go it alone, dip in for occasional advice and problem-solving or you may require us to help you in a more hands-on capacity ongoing. The choice is yours.


Thought Leadership Strategy Workshop

During the 2-hour personal branding & thought leadership strategy workshop, we will help you clarify:

  • Your goals and purpose for wanting to be a thought leader
  • Your expert niche. What you will talk and write about moving forward.
  • Key audiences. Who do you need to educate, inform and influence. This includes clients, key stakeholders, journalists, bloggers, podcasters and conference organisers
  • Identify relevant thought leaders in your space, who you need to connect with
  • Key tactics and communications platforms – social media, publicity, personal website, public speaking, business book, etc.
  • Develop your branding statement. This articulates what you are doing, who you are helping and the intended impact.
  • Your personal story. A strong personal brand is almost always supported by a compelling story.
  • Understand how to integrate your statement and story into your social media, email signature, bio, personal website, etc

Following the workshop, we will help you:

  • Complete your thought leadership strategy
  • Develop your social media profiles
  • Create email signatures
  • Add new social media platforms where relevant.
  • Create a personal website if required
  • Connect with your key audiences on social media
  • Set up Google Alerts and other notifications. This enables you to actively ‘listen’ to what is happening in your industry
  • Ensure social media profiles are highly optimised and readily found online.


Social media engagement

In this 1–2-hour workshop we will teach you how to engage with authority online.

  • Comment powerfully on other people’s content.
  • Curate high quality content that is relevant to the needs of your ideal audience.
  • Create original content that is useful and valuable to your target audience.
  • Develop a narrative plan for your content.

We will also determine how often you should engage and develop a 6-month program of activity.

Remember the more consistent you are, the more relevant you become.


How to secure publicity

In this 1–2-hour workshop you will find out:

  • What constitutes a newsworthy story
  • How to reach out to the media
  • How to develop a story pitch
  • How to prepare for an interview.

Following the workshop, we will help you:

  • Develop a list of relevant media outlets (and journalists)
  • Develop your first story pitch.
  • Develop your first media release


How to access the talk circuit

In this 1–2-hour workshop you will find out:

  • What public speaking opportunities are out there
  • How to get started
  • How to develop a talk
  • How to prepare an abstract

Following the workshop, we will help you:

  • Develop a list of public speaking opportunities
  • Create a talk abstract.
  • Develop a talk

Ongoing coaching and assistance

Once the key fundamentals are in place, you can choose to work with us ongoing. We can:

  • Simply provide coaching, advice or problem solving
  • Source and post curated content on your behalf
  • Develop and post original content on your behalf – blogs, social media content, articles, media releases, speeches, video and podcast scripts, e-books.
  • Reach out to the media and generate publicity
  • Explore conference, event keynotes and other presentation opportunities.
  • Source videographers, podcasters, web developers, photographers, graphic designers, etc.
  • Develop your personal website.
  • Write training and lead generation materials
  • Help you write your a business book.

Call us on 0422 694 503 or email: 

Discover the who’s who of Australian thought leaders.

Discover the SIX key rules for creating killer thought leadership content.