wendyPPR99

About Wendy Parker

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So far Wendy Parker has created 69 entries.

Where do I start with my thought leadership journey?

Should I write a business book? Should I become a TEDx speaker or develop a podcast series or focus instead on securing coverage in the media?

These are the all too frequent questions I get from entrepreneurs, CEOs and academics attending my workshops or using my thought leadership coaching services.

And my response? Absolutely do […]

What kind of thought leader are you?

It may come as
something of a surprise that people have a host of different reasons and
motivations for wanting to be a thought leader.

Some simply want to establish themselves as the go-to in their industry or field, while others want to educate their communities, weigh in on key public debates, raise awareness on issues, put […]

Thought Leadership Workshop in November

Are you a CEO, business leader, entrepreneur, innovator, academic or subject expert? Do you have something worthwhile and powerful to say but don’t know how to position yourself as a thought leader or communicate your thinking and big ideas to the world?

If so, do join us on Thursday, 21 November, 8am-10am, Altitude Cowork, Level […]

Thought Leadership Workshop in November

Are you a CEO, business leader, entrepreneur, innovator, academic or subject expert? Do you have something worthwhile and powerful to say but don’t know how to position yourself as a thought leader or communicate your thinking and big ideas to the world?

If so, do join us on Thursday, 21 November, 8am-10am, Altitude Cowork, […]

Welcome to the lets talk thought leadership series

Over the next little while I’ll be
talking about all things thought-leadership – providing you with tips for
getting started on your own thought leadership journey, answering your most
asked questions and talking about some of our best known thought leaders …
periodically even interviewing some of them.

Should all go according to plan, I’ll be
putting out something each […]

Should our business leaders take on the role of activist?

Should our CEOs, the C-suite or members of the Board speak out or act on key social and political issues?

This is the vexed question facing many of our captains of industry and one that was brought into sharp focus this past week with the Morrison Government advising corporations to steer clear of environmental […]

What journalists really want

With our ever changing media landscape, we’re struggling to keep abreast of what it is that appeals to journalists. What precisely should we be doing to secure much sought-after coverage?

The findings from the latest Cision 2019 State of the Media Report
(which surveyed 1,999 journalists around the world)
show that while some things have changed in […]

Top PR trends for 2019 re-examined

Although
we are well into 2019, this excellent article on PR key trends is just as
applicable now as it was at the start of the year.

Here
are some of my key take-outs:

There will be stronger alignment between PR and content marketing and a trend away from self-promotion and a more enhanced focus on educating, engaging and […]

The rise and rise of the transformational thought leader

Andrew Mackenzie, BHP Billiton

What on earth is a transformation thought leader I hear you yell out loud?

It is someone who uses their position at the helm of an organisation, community group or movement to drive change, clean up poor industry practices or encourage their greater eco-system to take a new course of action beneficial […]

BHP head displays his thought leadership credentials

Andrew MackenzieDirector of BHP Billiton Limited and BHP Billiton Plc, Chief Executive Officer

It was with a sense of mounting excitement that I read of BHP chief executive, Andrew Mackenzie’s announcement that the resources giant will be doing its bit to address our escalating climate change crisis.

Its ‘bit’ comprises spending millions to create […]