Your PR and communications strategy is the glue that holds your tactics together.
It provides the direction and rationale for everything you do as we endeavour to take your organisation from anonymity to heightened visibility.
With thoroughness and attention to detail, Parker Public Relations will help you create a robust and highly integrated PR and communications strategy and action plan. This typically involves a 2-3 hour strategy session.
Our PR and communications strategy will enable us to clarify:
- Your business offerings and how you deliver these to the market
- Your business and communications goals
- How you differentiate yourself in the market
- Your audience – both primary and secondary, including key stakeholders
- Audience pain points and where you can provide the most value.
- Identify your thought leadership and expert niche.
- The most appropriate communications platforms and tactics for your organisation
- Your content and narrative journey.
- Develop your tagline
- Publicity opportunities
- Public speaking opportunities
- Identify relevant media and conference organisers
- Social media opportunities
- Business and e-book book opportunities and ideas
- Collect relevant content to update and improve your website
- Collect content to create social media profiles for key persons
- Clarify content ideas for branded collateral or lead magnets
Following the strategy session we will develop your strategy and action plan.