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LinkedIn is where professionals primarily hang-out. And given that a very significant proportion of these professionals are decision-makers, this is a logical place for business owners, consultants and subject experts to cultivate their personal brand.

You’re also aware that positioning yourself as an authority or proven expert builds your credibility with your customer base and helps you stand out in a crowded marketplace.

But where do you start and what’s involved?

Your FIRST step in the process is to develop a personal LinkedIn profile that positions you powerfully and sells you effectively.

This guide is essential reading for business owners, consultants and subject experts whose responsibility it is to attract new clients, bring in new business or grow their practices or consultancies.

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