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Given that LinkedIn is where professionals hang-out (and given that a very significant proportion of these professionals are decision-makers) this is a logical place for business owners, consultants and the C-suite to begin building their personal brand and growing their authority. But where do you start? What’s involved? First things first. Get your personal LinkedIn profile right. I can’t believe how many people don’t … and these are often people who are responsible for bringing in new business or growing their consultancies and practices. In many instances their profiles read like dull, dreary resumes and don’t give anyone an >>

Why should I bother with personal branding and thought leadership is a question often tossed my way by business owners, consultants and C-suite executives (particularly those responsible for growing their consultancies or practices)? Isn’t it all a bit insincere, inauthentic and somewhat shallow. If done well it is anything but. It will quickly and effectively position you as an authority in your industry or field, elevate your credibility with your customer base and differentiate you from your competitors. Let’s face it … when it comes to choosing who to do business with, clients are more likely to choose recognised >>

In the world of public relations and elsewhere, 2020 has been a year like no other. Even the Macquarie Dictionary has been at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. But like it or not, what the pandemic has brought about are some significant trends in communications and public relations which are likely to remain with us for some time … if not ongoing. Communicating with compassion Given the emotional roller coaster of a year we’ve just had and  given that COVID-19 isn’t going away >>

Selecting the right communications channels and tactics for sharing your knowledge and expertise continues to be a vexing problem for CEOs, innovators and entrepreneurs looking to build their authority or thought leadership … and truly stand out in a crowded marketplace. Too many succumb to the age-old problem of either having too many channels or using too many tactics and not picking the ones their customers or community are most likely to consume. Where to start … In addition to your website (which should be chock-a-block with really useful content and include an email list), you should in order >>

Defining your expert niche or ‘zone of genius’ is easily the biggest challenge facing CEOs, business owners, entrepreneurs and pretty much anyone looking to build their authority or thought leadership. While most of you will have a pretty good idea of what your niche should be, given that it is usually dictated by the business or field you are in, here are a few prompts for those of you who don’t quite have a handle on what it should be. (Defining your niche will be key discussion point during Week 1 of the Build Your Authority in Six Weeks >>

As we begin emerging from a difficult and painful period in lockdown, now is the time to reboot your business and truly stand out in a noisy marketplace. Establishing yourself as a powerful authority is hands’ down the best approach to differentiating yourself from your competitors, building credibility with your customer base … and accelerating business growth. Parker Public Relations has developed a highly effective six-week webinar series which is designed to elevate your authority - both on and offline. In our six week challenge you will: Map out your thought leadership strategy and action plan. Develop your personal >>

Parker Public Relations has played a major role in helping leading environmental group, Keep Victoria Beautiful (KVB), deliver its prestigious Sustainable Communities – Tidy Towns Awards in what has been an extremely challenging year. Not only did we provide KVB with clarity and direction around what exactly it was delivering but we dramatically ramped up the number and geographic spread of entries. Rather than a concentration of entries from a handful of areas, entries have come from across the entire state. In addition Parker Public Relations dramatically increased the amount of publicity on previous years, securing coverage in local and regional >>

Despite the continued shedding of jobs and closure of media outlets (exacerbated with COVID-19), how the media chooses to engage with businesses and their publicists has remained largely the same, according to the Cision State of the Media Report 2020. By providing journalists with great stories that resonate with their audiences and by helping them quickly determine the value of your submission, will not only be of service to them but will increase your odds of securing media coverage more often. Email pitching continues to reign supreme Here are some top tips for managing this effectively: Ensure you include a >>

It’s business award season … and you’ve won an award. Do you sit back, put your feet up and bask in glory of being a winner? Sorry folks this is where the hard works starts. This is where you use your win, to not only position yourself as a leader and innovator in your field, but to turn your win into a highly effective sales tool. Awards are proven to improve your sales turnover by up to 40 percent … but only if you use some of the communications opportunities at your disposal to make this happen. The >>

This question was put to me just the other day by someone looking to attend my thought leadership webinar but unsure whether it was applicable to them or not. This is how I explained it. It’s the PR process (some would say 'marketing' process) and the tactics used by individuals or organisations to position themselves as an authority or thought leader in their industry or field. These tactics can include personal branding, blogging, social media, publicity, business books, talks, podcasts … basically any and everything that enables people to showcase their expertise and build their visibility and credibility, both >>