Blog

17 05, 2022

Why Personal Branding Matters

By |2022-05-17T07:23:48+10:00May 17, 2022|Blog|Comments Off on Why Personal Branding Matters

Politicians understand the importance of powerful personal branding and how it is key to getting elected. You’ve never met Scott Morrison or Anthony Albanese and yet come Saturday you’ll be prepared to vote one of them into the country’s key leadership position. Why is that? They’re brilliant at personal branding (albeit with the help of their PR and marketing staff). Although you’ve never formally shaken hands with them, you feel like you know them – what they stand for, what they’re passionate about, their strengths and weaknesses and the kinds of backgrounds come >>

22 02, 2022

Top Tips for Landing Publicity in 2022

By |2022-02-25T13:15:58+11:00February 22, 2022|Blog|Comments Off on Top Tips for Landing Publicity in 2022

Top tips for landing publicity in 2022 What will it take to successfully secure publicity or media coverage in the upcoming year? What are the things that will improve the odds of your story getting a run and what could have the media running in the opposite direction? The following article was drawn from the findings of Medianet’s 2022 Australian Media Landscape survey report as well as Parker Public Relations’ deep understanding of how the media landscape operates. (Conducted between October and November last year, Medianet’s study is designed to provide insights into >>

1 02, 2022

Key public relations trends for 2022

By |2022-02-01T13:19:56+11:00February 1, 2022|Blog, Business Book Coaching, Public Relations, Publicity, Social Media|Comments Off on Key public relations trends for 2022

After the two years we’d all prefer to forget … what does 2022 have in store for us on the PR and communications’ front? What is on the horizon? What’s working, what’s not and how can we improve on what we are doing right now? This is what PR pundits from around the world are saying and what Parker Public Relations is witnessing first-hand. Critical focus on building a strong brand We will see many more businesses and organisations focussing on telling their story, revealing their personality, showcasing the people ‘behind their brand’ and articulating where they >>

16 11, 2021

Thinkers, thought leaders and change-makers

By |2021-11-16T06:53:18+11:00November 16, 2021|Blog|Comments Off on Thinkers, thought leaders and change-makers

Welcome to the first instalment of THINKERS, THOUGHT LEADERS AND CHANGE-MAKERS. This series is dedicated to those amazing individuals who are changing minds, challenging norms and inspiring people with their innovative and forward-thinking ideas. In our very first program we are speaking with property industry powerhouse Robert Pradolin who is using his deep experience, vast networks and out of the box thinking to tackle the chronic shortage of low income housing in Australia. This shortage of housing is one of key drivers of homelessness in Australia. Sick of waiting for governments to act, Robert has founded commercial not for profit, >>

5 10, 2021

How to develop cracker curated content … and preserve your status as an authority or expert

By |2021-10-05T07:46:09+11:00October 5, 2021|Blog|Comments Off on How to develop cracker curated content … and preserve your status as an authority or expert

For those of you who manage a blog or post frequently on social media, you’ll understand the challenge of constantly coming up with the right content. One brilliant way of addressing the problem is content curation - that is the art of handpicking interesting and relevant content created by OTHERS and sharing it with your audience and connections on social media and elsewhere. Typically you would have unearthed this content by monitoring the web using services such as Google Alerts, Feedly, BuzzSumo and Medium or by keeping a look-out for relevant content in the mainstream media, industry publications, newsletters, >>

13 09, 2021

Key rules for writing a compelling thought leadership article

By |2021-09-13T22:45:32+10:00September 13, 2021|Blog|Comments Off on Key rules for writing a compelling thought leadership article

https://www.youtube.com/watch?v=tw2x9psO6RM&t=1s I’m often asked by professionals, consultants and business owners attending my personal branding workshops if they should even bother with writing a thought leadership article. Isn’t it all a bit old hat especially with the popularity of video, podcast and live-streaming? Are people really going to wade through a lengthy article and see it through to the end? Yes they are, particularly if they are potential customers keen to check out if you are indeed an expert in your field and whether or not you have the smarts and experience to address and resolve their pain-points and difficulties. >>

17 08, 2021

Why Thought Leadership Matters webinar

By |2021-08-17T07:14:58+10:00August 17, 2021|Blog|Comments Off on Why Thought Leadership Matters webinar

Happy to announce that my webinar, ‘WHY THOUGHT LEADERSHIP MATTERS’ is now available on my YouTube channel. It is directed at business owners, consultants, subject experts and academics looking to build their visibility and credibility with their clients, communities and stakeholders vital to their future success. https://www.youtube.com/watch?v=xcQDUNvrRRQ In the webinar, I tackle the FIVE key steps critical to getting you started on your thought leadership journey. Get clear on your target audience. Who are you trying to sell to or influence? Research your target audience and pay special attention to their challenges and concerns. Having this vital information >>

27 07, 2021

Top ten rules for pitching to the media

By |2021-07-27T07:20:29+10:00July 27, 2021|Blog|Comments Off on Top ten rules for pitching to the media

Pitching your story to the media can be a daunting undertaking. However there are certain things you can do to dramatically improve your chances of success. Here are my top ten rules for ensuring your story gets noticed (or clocked) by media, increasing the likelihood of it getting the coverage it richly deserves. Tip 1 – Get active on social media prior to reaching out If you are planning to secure media coverage, do get active on social media beforehand and make sure you connect with journalists relevant to your target market. Given that Twitter is primarily where journalists >>

19 07, 2021

Crafting a personal LinkedIn profile that positions you as a credible expert

By |2021-07-20T07:49:49+10:00July 19, 2021|Blog|Comments Off on Crafting a personal LinkedIn profile that positions you as a credible expert

Happy to announce that my latest guide, ‘Crafting a personal LinkedIn profile that positions you powerfully … and sells you effectively’ is now available for you to download. The guide is targeted at business owners, consultants and subject experts (responsible for growing their legal, accounting and personal services’ practices) who use their personal LinkedIn profile to grow their visibility and credibility in order to attract new clients. It addresses the top TWELVE rules for getting it right: RULE  1 – View your profile through the eyes of your customer Is it ticking all the boxes from their perspective? Does >>

5 07, 2021

Why publicity continues to reign supreme in 2021

By |2021-07-18T12:47:45+10:00July 5, 2021|Blog|Comments Off on Why publicity continues to reign supreme in 2021

With the amount of content available on-line, is it truly worth my while chasing publicity? In a word, YES. It gives you what social media, blogs and advertising don’t – that all important third party endorsement. Sure … you can that from customers providing endorsements or from positive comments on your social media. However what media coverage does it elevate that third party endorsement to a whole new level. It flags to your audiences that journalists not only have a high regard for you and for your organisation but they believe what you have to say is truly worthy >>

Load More Posts
Go to Top