Why Personal Branding Matters
Politicians understand the importance of powerful personal branding and how it is key to getting elected. You’ve never met Scott Morrison or Anthony Albanese and yet come Saturday you’ll be prepared to vote one of them into the country’s key leadership position. Why is that? They’re brilliant at personal branding (albeit with the help of their PR and marketing staff). Although you’ve never formally shaken hands with them, you feel like you know them – what they stand for, what they’re passionate about, their strengths and weaknesses and the kinds of backgrounds come >>