This is a question that regularly pops up in my workshops and during thought leadership coaching sessions so I figured it was high time I got round to answering it.
When choosing your niche:
Ideally focus on one area and do it really well. Your niche should address a genuine problem, need or gap in the
marketplace.Choose […]
As the 2019 rapidly draws to a close it may be worthwhile to
spare a thought for the New Year and what it holds on the communications and public
relations front.
Here are some of my predictions. However, rather than just peer
into my own crystal ball; I did a whip-around of the PR gurus I admire […]
The big take-out for those attending my 101 of Thought Leadership workshop last week was the importance of asking yourself WHY. Why do you want to be thought leader? What is your big motivation?
Is it simply about building your visibility and credibility and is it about creating a platform and the licence to inform […]
Should I write a business book? Should I become a TEDx speaker or develop a podcast series or focus instead on securing coverage in the media?
These are the all too frequent questions I get from entrepreneurs, CEOs and academics attending my workshops or using my thought leadership coaching services.
And my response? Absolutely do […]
It may come as
something of a surprise that people have a host of different reasons and
motivations for wanting to be a thought leader.
Some simply want to establish themselves as the go-to in their industry or field, while others want to educate their communities, weigh in on key public debates, raise awareness on issues, put […]
Are you a CEO, business leader, entrepreneur, innovator, academic or subject expert? Do you have something worthwhile and powerful to say but don’t know how to position yourself as a thought leader or communicate your thinking and big ideas to the world?
If so, do join us on Thursday, 21 November, 8am-10am, Altitude Cowork, Level […]
Are you a CEO, business leader, entrepreneur, innovator, academic or subject expert? Do you have something worthwhile and powerful to say but don’t know how to position yourself as a thought leader or communicate your thinking and big ideas to the world?
If so, do join us on Thursday, 21 November, 8am-10am, Altitude Cowork, […]
Over the next little while I’ll be
talking about all things thought-leadership – providing you with tips for
getting started on your own thought leadership journey, answering your most
asked questions and talking about some of our best known thought leaders …
periodically even interviewing some of them.
Should all go according to plan, I’ll be
putting out something each […]
Should our CEOs, the C-suite or members of the Board speak out or act on key social and political issues?
This is the vexed question facing many of our captains of industry and one that was brought into sharp focus this past week with the Morrison Government advising corporations to steer clear of environmental […]
With our ever changing media landscape, we’re struggling to keep abreast of what it is that appeals to journalists. What precisely should we be doing to secure much sought-after coverage?
The findings from the latest Cision 2019 State of the Media Report
(which surveyed 1,999 journalists around the world)
show that while some things have changed in […]