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13 09, 2021

Key rules for writing a compelling thought leadership article

By |2021-09-13T22:45:32+10:00September 13, 2021|Blog|0 Comments

https://www.youtube.com/watch?v=tw2x9psO6RM&t=1s I’m often asked by professionals, consultants and business owners attending my personal branding workshops if they should even bother with writing a thought leadership article. Isn’t it all a bit old hat especially with the popularity of video, podcast and live-streaming? Are people really going to wade through a lengthy article and see it through to the end? Yes they are, particularly if they are potential customers keen to check out if you are indeed an expert in your field and whether or not you have the smarts and experience to address and resolve their pain-points and difficulties. >>

17 08, 2021

Why Thought Leadership Matters webinar

By |2021-08-17T07:14:58+10:00August 17, 2021|Blog|0 Comments

Happy to announce that my webinar, ‘WHY THOUGHT LEADERSHIP MATTERS’ is now available on my YouTube channel. It is directed at business owners, consultants, subject experts and academics looking to build their visibility and credibility with their clients, communities and stakeholders vital to their future success. https://www.youtube.com/watch?v=xcQDUNvrRRQ In the webinar, I tackle the FIVE key steps critical to getting you started on your thought leadership journey. Get clear on your target audience. Who are you trying to sell to or influence? Research your target audience and pay special attention to their challenges and concerns. Having this vital information >>

27 07, 2021

Top ten rules for pitching to the media

By |2021-07-27T07:20:29+10:00July 27, 2021|Blog|0 Comments

Pitching your story to the media can be a daunting undertaking. However there are certain things you can do to dramatically improve your chances of success. Here are my top ten rules for ensuring your story gets noticed (or clocked) by media, increasing the likelihood of it getting the coverage it richly deserves. Tip 1 – Get active on social media prior to reaching out If you are planning to secure media coverage, do get active on social media beforehand and make sure you connect with journalists relevant to your target market. Given that Twitter is primarily where journalists >>

19 07, 2021

Crafting a personal LinkedIn profile that positions you as a credible expert

By |2021-07-20T07:49:49+10:00July 19, 2021|Blog|0 Comments

Happy to announce that my latest guide, ‘Crafting a personal LinkedIn profile that positions you powerfully … and sells you effectively’ is now available for you to download. The guide is targeted at business owners, consultants and subject experts (responsible for growing their legal, accounting and personal services’ practices) who use their personal LinkedIn profile to grow their visibility and credibility in order to attract new clients. It addresses the top TWELVE rules for getting it right: RULE  1 – View your profile through the eyes of your customer Is it ticking all the boxes from their perspective? Does >>

5 07, 2021

Why publicity continues to reign supreme in 2021

By |2021-07-18T12:47:45+10:00July 5, 2021|Blog|0 Comments

With the amount of content available on-line, is it truly worth my while chasing publicity? In a word, YES. It gives you what social media, blogs and advertising don’t – that all important third party endorsement. Sure … you can that from customers providing endorsements or from positive comments on your social media. However what media coverage does it elevate that third party endorsement to a whole new level. It flags to your audiences that journalists not only have a high regard for you and for your organisation but they believe what you have to say is truly worthy >>

10 05, 2021

Key ingredients for developing your personal branding strategy

By |2021-05-11T07:25:23+10:00May 10, 2021|Blog|0 Comments

You know that being the recognised authority or thought leader in your industry or field builds your credibility with your customer base and community, differentiates you from your competitors, commands respect from your industry peers … and helps you stand out in a crowded marketplace. You also know that being a proven expert gets the attention of the media, opens up opportunities to headline a conference or be speaker and makes you more likely to be invited to join boards or commissions of inquiry. You also know that being the reliable and trustworthy expert puts you in a powerful >>

23 03, 2021

How to nail your personal LinkedIn profile

By |2021-03-23T09:38:10+11:00March 23, 2021|Blog|0 Comments

Given that LinkedIn is where professionals hang-out (and given that a very significant proportion of these professionals are decision-makers) this is a logical place for business owners, consultants and the C-suite to begin building their personal brand and growing their authority. But where do you start? What’s involved? First things first. Get your personal LinkedIn profile right. I can’t believe how many people don’t … and these are often people who are responsible for bringing in new business or growing their consultancies and practices. In many instances their profiles read like dull, dreary resumes and don’t give anyone an >>

9 03, 2021

Why you need a personal brand!

By |2021-03-31T22:53:35+11:00March 9, 2021|Blog|0 Comments

Why should I bother with personal branding and thought leadership is a question often tossed my way by business owners, consultants and C-suite executives (particularly those responsible for growing their consultancies or practices)? Isn’t it all a bit insincere, inauthentic and somewhat shallow. If done well it is anything but. It will quickly and effectively position you as an authority in your industry or field, elevate your credibility with your customer base and differentiate you from your competitors. Let’s face it … when it comes to choosing who to do business with, clients are more likely to choose recognised >>

2 02, 2021

Top public relations trends for 2021

By |2021-02-02T07:46:08+11:00February 2, 2021|Blog|0 Comments

In the world of public relations and elsewhere, 2020 has been a year like no other. Even the Macquarie Dictionary has been at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. But like it or not, what the pandemic has brought about are some significant trends in communications and public relations which are likely to remain with us for some time … if not ongoing. Communicating with compassion Given the emotional roller coaster of a year we’ve just had and  given that COVID-19 isn’t going away >>

27 11, 2020

Cherry-picking the best tactics for growing your authority and thought leadership

By |2020-12-24T00:28:58+11:00November 27, 2020|Blog|0 Comments

Selecting the right communications channels and tactics for sharing your knowledge and expertise continues to be a vexing problem for CEOs, innovators and entrepreneurs looking to build their authority or thought leadership … and truly stand out in a crowded marketplace. Too many succumb to the age-old problem of either having too many channels or using too many tactics and not picking the ones their customers or community are most likely to consume. Where to start … In addition to your website (which should be chock-a-block with really useful content and include an email list), you should in order >>

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