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With the amount of content available on-line, is it truly worth my while chasing publicity? In a word, YES. It gives you what social media, blogs and advertising don’t – that all important third party endorsement. Sure … you can that from customers providing endorsements or from positive comments on your social media. However what media coverage does it elevate that third party endorsement to a whole new level. It flags to your audiences that journalists not only have a high regard for you and for your organisation but they believe what you have to say is truly worthy >>

You know that being the recognised authority or thought leader in your industry or field builds your credibility with your customer base and community, differentiates you from your competitors, commands respect from your industry peers … and helps you stand out in a crowded marketplace. You also know that being a proven expert gets the attention of the media, opens up opportunities to headline a conference or be speaker and makes you more likely to be invited to join boards or commissions of inquiry. You also know that being the reliable and trustworthy expert puts you in a powerful >>

Given that LinkedIn is where professionals hang-out (and given that a very significant proportion of these professionals are decision-makers) this is a logical place for business owners, consultants and the C-suite to begin building their personal brand and growing their authority. But where do you start? What’s involved? First things first. Get your personal LinkedIn profile right. I can’t believe how many people don’t … and these are often people who are responsible for bringing in new business or growing their consultancies and practices. In many instances their profiles read like dull, dreary resumes and don’t give anyone an >>

Why should I bother with personal branding and thought leadership is a question often tossed my way by business owners, consultants and C-suite executives (particularly those responsible for growing their consultancies or practices)? Isn’t it all a bit insincere, inauthentic and somewhat shallow. If done well it is anything but. It will quickly and effectively position you as an authority in your industry or field, elevate your credibility with your customer base and differentiate you from your competitors. Let’s face it … when it comes to choosing who to do business with, clients are more likely to choose recognised >>

In the world of public relations and elsewhere, 2020 has been a year like no other. Even the Macquarie Dictionary has been at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. But like it or not, what the pandemic has brought about are some significant trends in communications and public relations which are likely to remain with us for some time … if not ongoing. Communicating with compassion Given the emotional roller coaster of a year we’ve just had and  given that COVID-19 isn’t going away >>

Selecting the right communications channels and tactics for sharing your knowledge and expertise continues to be a vexing problem for CEOs, innovators and entrepreneurs looking to build their authority or thought leadership … and truly stand out in a crowded marketplace. Too many succumb to the age-old problem of either having too many channels or using too many tactics and not picking the ones their customers or community are most likely to consume. Where to start … In addition to your website (which should be chock-a-block with really useful content and include an email list), you should in order >>