We work with organisations and leaders from a diverse range of sectors – health, financial services, property investment, science-technology, human resources, management consulting, universities, not-for-profits and the environment.
Keep Victoria Beautiful
Parker Public Relations has played a major role in helping leading environmental group, Keep Victoria Beautiful (KVB), deliver its prestigious awards programs, Sustainable Communities – Tidy Towns Awards and Sustainable Cities Awards, in what has been an extremely challenging year. Not only did we provide KVB with strategy and direction, but our PR and outreach campaign did much to increase the number and geographic spread of entries. As a result rather than a concentration of entries from a handful of areas, quality entries have come from across the entire state.
In addition Parker Public Relations dramatically ramped up the level of publicity on previous years, securing coverage in local and regional media across the length and breadth of the state.
Check out the coverage we achieved for KVB:
ABC Murray-Goulbourn, Shepparton News, BorderMail, Ovens Murray Advertiser, Prime7 TV, Edge102FM, Herald Sun, Weekly Advertiser, Benalla Ensign, Dimboola Courier, ABC Wimmera, ABC Mildura, Mornington Peninsula News, 1089 3WM Radio, Mail Times, MIX889 FM, Ararat Advertiser, Horsham Times.
Health Issues Centre
Health Issues Centre (HIC) is a peak consumer health advocacy NGO which helps policy decisions and service delivery in the health system.
Parker Public Relations has assisted HIC with multiple publicity campaigns over the past five years. Some of our stand-out campaigns include:
Exposing the true impact of the pelvic mesh tragedy. The intent of the publicity was to encourage victims to come forward and help provide HIC with a clearer picture of the numbers impacted. We secured coverage in: SMH, Newcastle Herald, Armchair Medical, The Guardian, Health Voices, ABC News, Life Matters, ABC TV news, Narracoote Herald, Illawarra Mercury, Port Lincoln Times, The New Daily, Bendigo Advertiser, WA Today, The Senior, The Wire, Maitland Mercury, Citizen Truth, Croakey, Your Lawyer, Mamamia, The Standard, The Advocate, The Young Witness, Victor Harbour Times, ABC TV, ABC radio Life Matters
Highlighting the need for tighter regulation around mesh in hernia surgery. We secured coverage in: ABC Life Matters, The Stuff News, Newcastle Herald.
Publicity for a behaviour change event, Unspoken, which is designed to encourage end-of-life and other difficult discussions between parents and children. We secured coverage: The Age, Riverine Herald, Shepparton News, ABC Life Matters, Bendigo Advertiser, Southern Riverine News, Benalla Ensign, Seymour Telegraph, Yarrawonga Chronicle, Campaspe News, Gold FM, Deniliquin Times, WIN TV.
Helped one of Australia’s leading intensive care specialists, Professor Charlie Corke, secure publicity for a project aimed at encouraging older Australians to voice and document how far they would like end-of -life treatment to be taken. We secured the following publicity: The Age, The Senior, ABC RN interview, Geelong News, The Australian.
Secured publicity for the mydrbill platform which is designed to put an end to health consumers being ambushed by massive and unexpected medical costs. Here are links to some of the publicity we secured: SMH, Seniors, National Seniors, ABC Radio, The World News, AushealthIT Blogspot, ABC Perth Drive.
Graphite i2i is a highly innovative business management consultancy which provides CEOs and Board directors with a holistic approach to isolating business problems and identifying opportunities.
Parker Public Relations helped Graphite i2i relaunch its business into the marketplace. This included:
- Developing the content and navigation for a new website,
- Developing CEO Jason Talbot’s personal branding and thought leadership strategy.
- Securing initial media coverage for Graphite i2i.
Here is some of the publicity we secured: Acuity magazine, Third Sector and Finfeed.
Customer excellence consultancy, SmartMeasures, has developed the world’s first churn predictive and remediation software that enables businesses to accurately pinpoint if customers are on the verge of churn and to very quickly step in before an irritation or series of annoyances become a full-blown problem and the customer leaves.
Parker Public Relations helped SmartMeasures launch its business into the marketplace. This initial launch included a mix of publicity, media coverage amplification, content creation, blogging and social media.
Here is some of the publicity we achieved: B&T magazine, CMO magazine
Community services organisation, Uniting provides aged care, alcohol & drug, child, youth & family, disability, early learning, employment and mental health services.
Parker Public Relations helped develop a brochure for Bayside Peninsula Integrated Family Violence Partnership (which is part of Uniting).
SAI Global Property
SAI Global Property is Australia’s premier provider of property settlement services to the banking sector and is playing a pivotal role in Australia’s transition to an electronic settlements environment. It is also a key provider of settlement software and services to the conveyancing and legal sectors.
Parker Public Relations assisted SAI Global Property over a five-year period with its monthly newsletter, thought leadership content, website content and with securing publicity.
Here is some of the coverage we secured: AFR, The Australian, Herald Sun, Mortgage Business.
BuyerX is a highly specialised national buyer agency focussed purely on sourcing and purchasing prestige property for high-end buyers looking for their primary place of residence. BuyerX has also developed a highly innovative property review portal, airopens, which is helping aspirational home buyers halve the time it takes find the home of their dreams.
Parker Public Relations helped BuyerX launch its business into the marketplace by securing initial vital publicity.
Check out our work here: realestatebusiness, Elite Agent.
Thought leadership coaching – former Victorian Building Authority director
Parker Public Relations helped former Victorian Building Authority director, Murray Smith, clarify his thought leadership and develop and roll out his strategy and action plan. Thanks to our coaching and input, Murray began his building his authority as an expert in helping growing and under-performing organisations. Murray has since moved on to become an EOS professional implementer for Prince2.
Thought leadership coaching – Melbourne University enterprise professor
We helped Enterprise Professor Defence Technologies at Melbourne University, Len Sciacca, clarify and develop and roll out his thought leadership and personal branding. We helped him articulate his thought leadership vision and translate that into a practical strategy and action that will enable him to take his ideas, thinking and opinions to a broad audience. Len has now embarked on his journey and is crusading hard for the rise of the entrepreneurial academic.
Thought leadership coaching – former Melbourne Football Club CEO
We helped former Melbourne Football Club CEO, Peter Jackson, position himself as a transformational change and workplace culture specialist and translate that into a practical strategy and action. Peter is now a regular commentator on social media and in mainstream media and a constant presence on the talk circuit.
ECCO Safety Group (ESG)
ESG designs, manufactures and markets back-up alarms and amber warning lights for over-the-road vehicles, earth-moving vehicles, materials handling equipment as well as lighting and sound-based warning products for emergency service vehicles in law enforcement, fire, EMS and security industries.
Parker Public Relations helped ESG manage the fallout from centralising its warehousing operations and winding down its operation in Launceston and relocating to Melbourne. This involved managing discussions with regulators, suppliers, customers, staff and the media. By being proactive, the process was handled intelligently and with compassion, ensuring all parties were fully briefed well in advance of actual closure. This ensured any negative fallout was kept to an absolute minimum.
Check out our work here: Examiner
Meckler Media is a US-based corporation providing B2B services for creative, business and information technology professionals, including recruitment and event promotion. Meckler organised Inside Bitcoins which was the largest and most prestigious bitcoin event of its kind worldwide. The conference and expo provided up-to-date information on crypto-currency, government compliance, business trends, investment strategies and more.
Parker Public Relations provided publicity for the event, engaging Melbourne’s vibrant bitcoin community.
Check out some of the publicity secured for Inside Bitcoins: The Conversation
Mental Health First Aid
MHFA Australia provides evidence-based mental health ‘first aid’ training courses for individuals, the workplace, youth programs, organisations, schools and universities. The MHFA training program is an Australian success story, having been licensed to overseas organisations in more than 22 countries.
Parker Public Relations help MHFA secure publicity in its endeavour to take mental first aid to the workplace.
Here is a link to some of the coverage secured: ABC TV News, The Age, ABC.
Performance Property Advisory (PPA)
PPA is a nationally based property investment advisory service assisting mid to high income earners build and grow their property portfolio. Their key focus is blue chip residential property and homes within 5-10 km radius of the CBD which have the potential to deliver sizeable yields.
Parker Public Relations assisted PPA with regular publicity, blogging and social media over several years.
Here are links to some of our work: AFR, Smart Company, Smart Property Investment, Mortgage Business, International Investment, Smart Property Investment, AFR,
Topdocs is one of Australia’s leading providers of quality SMSF, company and trust documents to accountants, financial advisers, lawyers, SMSF administrators and the general public. The company provides a fully automated document delivery service which also includes technical advice, training, legal oversight and the opportunity for white-labelling and co-branding.
Parker Public Relations provided Topdocs with ongoing publicity and content creation. SMSF Adviser, Money Management, Professional Planner, Financial Standard, SMSF Magazine, Professional Planner, Financial Standard, etc.
Partners Wealth Group
Partners Wealth Group is one of Australia’s leading financial service providers. Established in 2003, the group provides retirement planning and investment advice, superannuation, commercial lending, legal and finance lease services.
Parker Public Relations provided Partners with ongoing publicity and content creation. Business News, Money Management, Money Management, Money Management, Herald Sun, Mortgage Business, SMSF Magazine, Morning Star, InvestSmart, SMH, AFR.
We also assisted with the development of business book, How to Invest in Property through Your SMSF
Ora Lending Solutions
Ora he company is one of Australia’s leading independent providers of residential and commercial lending and finance leasing solutions, assisting first home buyers, business owners and seasoned investors with their purchasing, refinance and leasing requirements.
Parker Public Relations helped Ora develop content and navigation for its website.
National company SEMF is a nationally based multi-disciplinary engineering, scientific and management organisation that provides consultancy and management skills for all facets of construction projects – initial planning, design, construction and facilities management.
Parker Public Relations helped SEMF with ongoing publicity and content creation.
Durance Construction has earned a reputation as a builder of quality and distinctive homes and renovations in Melbourne’s Bayside suburbs. It is known for its unique and highly customised homes that not only meet customers’ needs and requirements but also showcase their individuality and uniqueness.
Parker Public Relations helped Durance Construction develop its website.