Done well, publicity builds your visibility and credibility in flash and provides you and your business with that all important third-party endorsement.
Securing positive publicity and media coverage signals to your customers and key audiences that journalists not only have high regard for you and for your organisation but they believe what you have to say is truly worthy of writing or talking about.
Better still, it increases consumer trust in your organisation at a much faster rate than mentions on social media.
The other big benefit of publicity and media coverage is that when a journalist chooses to use your insights and information in an article or interview it instantly positions you as an authority or thought leader in your industry or field.
Our done-for-you publicity offering is directed at those without the time or resources to manage the process themselves. This service is available for short one-off publicity campaigns as well as ongoing media liaison and campaigns.
Services in detail:
- Review your existing publicity practices and processes
- Develop your media strategy and action plan
- Identity relevant media and develop media list
- Media liaison and outreach
- Media release development, distribution and follow up
- Organise media interviews
- Conduct media training
- Key message development
- Amplify media coverage across social media channels
- Manage the media in the event of a crisis
As a former journalist and specialist business magazine editor, Wendy Parker has a sound understanding of the day-to-day workings of the Australian media. She also has long-established relationships across news, business and trade media nationally, enabling greater cut-through and better message control.
Get in touch: Call 0422 694 503
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