Public relations, thought leadership and personal branding specialists. Positioning SMEs, CEOs, entrepreneurs and academics as powerful authorities in their industry or field.
Establishing yourself as the go-to authority or thought leader is easily one of the best mechanisms to differentiate yourself from your competitors, grow your influence and truly stand out in a crowded marketplace.
Being the acknowledged expert builds credibility and trust with your customer base, commands respect from your industry peers and gives you easier access to the media and conference organisers.
Parker Public Relations provides:
- SMEs with a full service done-for-you public relations and thought leadership offering.
- We teach CEOs, business leaders, entrepreneurs and executives how to develop and manage their own thought leadership and personal branding.
Both our offerings includes a clever mix of strategy, content creation, publicity, social media engagement, business book coaching, podcasting and keynote speaking opportunities.
Rather than take a prescriptive approach to what we do, we prefer to partner with our clients long-term, teaching them how to manage the parts of communication and thought leadership process they enjoy while we step in and take care of rest.
We work with organisations and leaders from a broad range of sectors – health, financial services, property investment, social services, science-technology, human resources, management consulting, universities, not-for-profits and the environment.
Some of our clients include SAI Global, Health Issues Centre, Melbourne University, Smart Measures, Keep Victoria Beautiful, UnitingCare, Local Government Professionals (LGPro), ECCO Safety Group, Performance Property Advisory, Partners Wealth Group and Mental First Aid.
Look who’s talking about us…
Understanding your brand value can be a difficult undertaking. Wendy’s personal branding and thought leadership coaching, strategy and action plan allows you to begin navigating this complex area with purpose. The clear structure she provides in enhancing your reputation and capability to present as a leader in my field was of an enormous assistance. Importantly, the approach is grounded in authenticity which makes the process very comfortable and empowering.Murray Smith, State Manager (Vic)General Manager AHPRA (Australia Health Practitioner Regulation Authority). Former Director, Vic Building Authority.
I engaged Wendy when I realised that I needed a voice communicate my ideas to the broader community. Wendy helped me focus my vision and articulate it in a clear and succinct way but also explained the dynamics of thought leadership and what I was about to embark on. Her associate Trudy Rankin gave me a crash course in social media tools that complimented my action plan. I have since readjusted my thinking about what I do and how I project myself. I would recommend Wendy’s company to anyone looking to articulate what they stand for as a thought leader and how to communicate their messages to a broader audience.Len Sciacca, Melbourne University.