Public relations, thought leadership and personal branding

Being the acknowledged authority or thought leader builds credibility with your customer base, differentiates you from your competitors, commands respect from your industry peers … and helps you to stand out in a crowded marketplace.

Parker Public Relations provides both consulting and coaching services:

  • We provide organisations and businesses with a full done-for-you public relations and thought leadership offering. We do the heavy-lifting and manage much of the process on your behalf!
  • We teach CEOs, business leaders, entrepreneurs, subject experts and academics how to build and manage their own thought leadership and personal branding. You roll up your sleeves and get involved!

Our highly integrated offerings include a clever mix of strategy, content creation, publicity, social media engagement, business book coaching, podcasting and keynote speaking opportunities.

We don’t take a cookie-cutter approach to what we do. Rather we partner with our clients, teaching them how to manage what they do best while we step in and take care of the rest.

We work with organisations and leaders from a broad range of sectors – health, legal & accounting, property investment, social services, science-technology, human resources, management consulting, universities, not-for-profits and the environment.

Some of our clients include Price Waterhouse Coopers, Dooge + George, Murdoch Lawyers, DuPont Sustainable Solutions, SAI Global Property, Health Issues Centre, Melbourne University, Smart Measures, Keep Victoria Beautiful, UnitingCare, Local Government Professionals (LGPro), ECCO Safety Group, NEO Technologies, Performance Property Advisory, Partners Wealth Group and Mental First Aid.

Our Expertise

Public Relations

End-to-end of PR and communications.

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Content &

Websites, articles, newsletters, lead magnets, profiles, business books, speeches, blogs, scripts.

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Media liaison, content creation, media training.

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Personal Branding

Teach subject experts & professionals how to develop their personal branding and position themselves as credible experts.

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Social media

Strategy, branding, content and engagement.

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Thought Leadership

Teach CEOs, leaders, entrepreneurs and change-makers how to develop and manage their thought leadership.

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What people say about us

I engaged Wendy when I realised that I needed a voice communicate my ideas to the broader community. Wendy helped me focus my vision and articulate it in a clear and succinct way but also explained the dynamics of thought leadership and what I was about to embark on. Her associate Trudy Rankin gave me a crash course in social media tools that complimented my action plan. I have since readjusted my thinking about what I do and how I project myself. I would recommend Wendy’s company to anyone looking to articulate what they stand for as a thought leader and how to communicate their messages to a broader audience.

Len Sciacca, Melbourne University
When you receive calls from all points of Australia that you are the first news item on national mainstream media (TV, print and radio) you know you have a PR expert on your team worthy of that description. Wendy Parker selflessly gave so much more than anyone could have expected and delivered us a lasting profile out of all proportion to our size. Highly professional, passionate, committed, and with a very genuine social conscience, with virtually no notice she distilled the issue, got to work and within hours we were responding to media inquiries. Who would have imagined a PR expert would directly prevent hundreds of trees being cut down! Wendy, you made me realise what a competent public relations expert can achieve seemingly on any subject matter.
Greg Mier, Beaumaris Conservation Society Inc.

I have been working with Wendy for over three years now and cannot recommend her enough to a business who is looking to partner with a value for money PR agency. Wendy has a can do attitude and is resilient in her approach. She is easily able to turn the complicated into simple. She was able to arrange and coordinate very successful media road-shows for our business with good results.

Tamarind Begley, SAI Global

Parker Public Relations accepted a difficult task on short notice to promote our Inside Bitcoins Conference in Melbourne.  The company did a terrific work obtaining publicity for the show both prior to and during the event.  I would certainly look forward to engaging Wendy Parker in the near future.

Alan Meckler, Chairman and CEO, New York, NY, Meckler Media

Wendy is an integral part to our public relations activities. She is professional, proactive and shows a genuine interest in our business. She has helped us develop great story ideas and build valuable relationships with key financial media journalists which in turn has resulted in regular, ongoing publicity. We would have no hesitation recommending Wendy to anyone looking for a professional public relations practitioner.

Jake Spakman, Managing director, Topdocs

We started working with Parker Public Relations with the aim of increasing our profile in the local market. In a very short period, she had not only grasped the uniqueness of our solutions but now communicates this uniqueness in a way that makes sense and excites our stake holders. As a result of Wendy’s work, our profile increased significantly in just a matter of months and with all the right people!

Kirsty McCarthy, CEO, Inference Communications

Understanding your brand value can be a difficult undertaking. Wendy’s personal branding and thought leadership coaching, strategy and action plan allows you to begin navigating this complex area with purpose. The clear structure she provides in enhancing your reputation and capability to present as a leader in my field was of an enormous assistance. Importantly, the approach is grounded in authenticity which makes the process very comfortable and empowering.

Murray Smith, State Manager (Vic)General Manager AHPRA (Australia Health Practitioner Regulation Authority). Former Director, Vic Building Authority.

Wendy’s skills in assisting SEMF lift its brand image and profile has been invaluable. She has the wonderful ability to understand the technical aspects of engineering and science based construction projects and put them into interesting and newsworthy articles that the public appreciates and enjoys reading.

Alan Waitzer, SEMF Managing

As a small not for profit we have big ideas but a lack of people/resources/skills to deliver. Using Wendy and her team to help us with our Sustainable Communities – Tidy Towns and our Sustainable Cities awards was a fantastic decision. It helped us clarify what we’re doing and who we are delivering our awards to. Wendy is calm with a steely determined spine that really helped build our reach and impact of the awards.

Sabina Wills, CEO Keep Victoria Beautiful


From the blog

Thinkers, thought leaders and change-makers

Welcome to the first instalment of THINKERS, THOUGHT LEADERS AND CHANGE-MAKERS. This series is dedicated to those amazing individuals who are changing minds, challenging norms and inspiring people with their innovative and forward-thinking ideas. In >>

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Who we’ve worked with