Positioning CEOs, entrepreneurs, consultants and academics as thought leaders, authorities or experts. Public relations for SMEs.
Public Relations. Personal Branding. Thought Leadership
Are you looking to expand your business, grow your brand, take your thinking and big ideas to the world and become the recognised expert in your industry or field?
Positioning yourself as an authority or thought leader is without a doubt one of the best mechanisms for building your credibility and visibility and truly standing out from the crowd. But how do you get started? What’s involved?
Parker Public Relations will help you or your business:
- Kick-start your thought leadership journey
- Create your strategy and action plan
- Develop your personal or business branding
- Strengthen your online presence
- Develop content
- Create your business or personal website
- Secure publicity
- Access the talk circuit
- Get started with your business book
We work with companies and individuals from a broad range of industries and sectors – health, financial services, property investment, science-technology, human resources, management consulting, universities, not-for-profits and environmental groups.
Some of our clients include SAI Global, Health Issues Centre, Melbourne University, Smart Measures, Keep Victoria Beautiful, UnitingCare, Local Government Professionals (LGPro), ECCO Safety Group, Performance Property Advisory, Partners Wealth Group and Mental First Aid.
Look who’s talking about us…
Understanding your brand value can be a difficult undertaking. Wendy’s personal branding and thought leadership coaching, strategy and action plan allows you to begin navigating this complex area with purpose. The clear structure she provides in enhancing your reputation and capability to present as a leader in my field was of an enormous assistance. Importantly, the approach is grounded in authenticity which makes the process very comfortable and empowering.Murray Smith, State Manager (Vic)General Manager AHPRA (Australia Health Practitioner Regulation Authority). Former Director, Vic Building Authority.
I engaged Wendy when I realised that I needed a voice communicate my ideas to the broader community. Wendy helped me focus my vision and articulate it in a clear and succinct way but also explained the dynamics of thought leadership and what I was about to embark on. Her associate Trudy Rankin gave me a crash course in social media tools that complimented my action plan. I have since readjusted my thinking about what I do and how I project myself. I would recommend Wendy’s company to anyone looking to articulate what they stand for as a thought leader and how to communicate their messages to a broader audience.Len Sciacca, Melbourne University.
When you receive calls from all points of Australia that you are the first news item on national mainstream media (TV, print and radio) you know you have a PR expert on your team worthy of that description. Wendy Parker selflessly gave so much more than anyone could have expected and delivered us a lasting profile out of all proportion to our size. Highly professional, passionate, committed, and with a very genuine social conscience, with virtually no notice she distilled the issue, got to work and within hours we were responding to media inquiries. Who would have imagined a PR expert would directly prevent hundreds of trees being cut down! Wendy, you made me realise what a competent public relations expert can achieve seemingly on any subject matter.Greg Mier, Beaumaris Conservation Society Inc.
I have been working with Wendy for over three years now and cannot recommend her enough to a business who is looking to partner with a value for money PR agency. Wendy has a can do attitude and is resilient in her approach. She is easily able to turn the complicated into simple. She was able to arrange and coordinate very successful media road-shows for our business with good results.Tamarind Begley, SAI Global
Parker Public Relations accepted a difficult task on short notice to promote our Inside Bitcoins Conference in Melbourne. The company did a terrific work obtaining publicity for the show both prior to and during the event. I would certainly look forward to engaging Wendy Parker in the near future.Alan Meckler, Chairman and CEO, New York, NY, Meckler Media
Wendy is an integral part to our public relations activities. She is professional, proactive and shows a genuine interest in our business. She has helped us develop great story ideas and build valuable relationships with key financial media journalists which in turn has resulted in regular, ongoing publicity. We would have no hesitation recommending Wendy to anyone looking for a professional public relations practitioner.Jake Spakman, Managing director, Topdocs
We started working with Parker Public Relations with the aim of increasing our profile in the local market. In a very short period, she had not only grasped the uniqueness of our solutions but now communicates this uniqueness in a way that makes sense and excites our stake holders. As a result of Wendy’s work, our profile increased significantly in just a matter of months and with all the right people!Kirsty McCarthy, CEO, Inference Communications
Wendy’s skills in assisting SEMF lift its brand image and profile has been invaluable. She has the wonderful ability to understand the technical aspects of engineering and science based construction projects and put them into interesting and newsworthy articles that the public appreciates and enjoys reading.Alan Waitzer, Director, SEMF Managing
What we’ve been up to
Helped Jason Talbot with his PR and thought leadership
Parker Public Relations is helping business consultancy, Graphite i2i CEO, Jason Talbot, get started on his thought leadership journey. This has involved helping Jason clarify this niche, where he can add genuine value and what stories he will tell and where. Although early into his journey he has secured media coverage in several publications. Graphite i2i’s highly innovative business assessment and transformation methodology, 6C Framework, enables CEOs and Boards to gain a whole-of-organisation view and understanding of their businesses capabilities.
Secured publicity for a medical fee comparison website
We helped leading health consumer advocate, Health Issues Centre (HIC), secure valuable publicity for its medical fee comparison website which is designed to help put the spotlight on medical practitioners’ rorting vulnerable patients. The mydrbill site is designed to put an end to health consumers being ambushed by massive and unexpected medical costs. Here are links to some of the publicity we secured. Link.
Assisted BuyerX launch itself into the market
Parker Public Relations has helped start-up buyer agency, BuyerX, secure vital publicity and launch itself into the market. BuyerX is a highly specialised national buyer agency focussed purely on sourcing and purchasing prestige property for high-end buyers looking for their primary place of residence. BuyerX has also developed a highly innovative property review portal, airopens, which is helping aspirational home buyers halve the time it takes find the home of their dreams.
Helped Melbourne University enterprise professor embark on his thought leadership journey
Parker Public Relations has helped Len Sciacca, Enterprise Professor – Defence Technologies, Melbourne School of Engineering – effectively articulate his thought leadership vision and translate that into a practical strategy and action that will enable him to take his ideas, thinking and opinions to a broad audience. Len has now embarked on his journey and is crusading hard for the rise of the entrepreneurial academic.
Secured vital exposure for MyValues service
Parker Public Relations has secured crucial publicity for the MyValues project, brainchild of one of Australia’s leading intensive care specialists, Professor Charlie Corke, Senior ICU Specialist at Barwon Health. Funded by The Victorian Department of Health and operated by Barwon Health, MyValues is designed to help people clarify their values and identify, consider and communicate how far they would like end-of -life treatment to be taken.
Assisted former Victorian Building Authority director get started on his thought leadership journey
We have helped Murray Smith, former VBA director and now Vic state manager AHPRA (Australia Health Practitioner Regulation Agency), clarify his thought leadership niche and develop and roll out his strategy and action plan. Murray is now well on his journey and is a regular on the talk circuit and fast becoming the go-to in his area of expertise.
Launched customer churn software specialists into the market
Parker Public Relations has helped introduce customer churn and remediation software specialists, SmartMeasures, to the market. This initial launch included a mix of publicity, media coverage amplification, content creation, blogging and social media. Coverage included articles in Chief Marketing Officer (CMO) magazine and B&T magazine.
Secured vital coverage on looming mesh implant tragedy
Parker Public Relations has helped leading health consumer advocacy, Health Issues Centre(HIC), secure critical nationwide publicity highlighting the adverse impact of pelvic mesh implants on women. This includes coverage on ABC TV, Radio National’s Life Matters program as well as radio and newspaper coverage across Australia. The intent of the publicity is to encourage those who have had implants to come forward and complete research, assisting my client, Health Issues Centre get a much clearer picture of the numbers impacted by implants and the severity of the impact. The information will feed into a Senate inquiry into the issue.
Encouraging ageing and end of life discussions
Parker Public Relations helped secure rolling publicity for a series of events across country Victoria. These events are designed to put older Australians in charge of how they navigate ageing and decline. Currently being run across country Victoria by health advocacy, Health Issues Centre, the event is also promoting the use of Advanced Care Planning and other end-of-life initiatives.
Helped reduce fallout from plant closure
Parker Public Relations helped a local manufacturer develop and deliver a program of communications’ activity associated with winding down and relocating its operations. This involved communicating with staff, suppliers, key influencers, the government and media, ensuring all parties were fully briefed well in advance of actual closure. This ensured any negative fallout was kept to an absolute minimum.