Should I write a business book? Should I become a TEDx speaker or develop a podcast series or focus instead on securing coverage in the media?
These are the all too frequent questions I get from entrepreneurs, CEOs and academics attending my workshops or using my thought leadership coaching services.
And my response? Absolutely do all these things as they are essential to the thought leadership process … but not before getting the basics right.
What I mean by the basics is:
- Clarifying why you want to be a thought leader
- Understanding where you can add genuine value
- Determining who would benefit most from your help
- Knowing which stories you should tell.
Only then you can set about positioning yourself appropriately online
and communicating your thinking and big ideas to the world.
Keen to learn more? Join us for the The 101 of Thought Leadership Workshop at Altitude Co-Working, Level 1/575 Bourke St, Melbourne, on Thurs, November 21, 2019, 8:00 AM – 10:00 AM