How does thought leadership content differ from other content?
This is a question that regularly comes my way so I figured it was high time I got round to answering it.
Although similar in execution, thought leadership content dives much, much deeper than typical content. It informs and educates, provides insights, challenges the status quo and ultimately positions you and your organisation as the leader in your space.
As mentioned in my video, your thought leadership content should:
Focus on your expert niche
Be topical and relevant
Be fresh and original
Include your own experiences
Be opinion driven, thought provoking and occasionally controversial!
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