This is a question that regularly comes my way so I figured it was high time I got round to answering it.
Although similar in execution, thought leadership content dives much, much deeper than typical content. It informs and educates, provides insights, challenges the status quo and ultimately positions you and your organisation as the leader in your space.
As mentioned in my video, your thought leadership content should:
- Provide value
- Focus on your expert niche
- Be topical and relevant
- Be fresh and original
- Include your own experiences
- Be opinion driven, thought provoking and occasionally controversial!