I could have
written a book about how to position yourself or your organisation as an
authority or thought leader … but that’s already been done.
Instead I’ve listened to the people attending my workshops and pulled together a guide to the who’s who of Australia’s thought leaders, their key contribution and the communications’ channels they’re using to take their thinking and big ideas to the world.
Also rather than simply focussing on the high profile thought leaders and public icons out there, I’ve also included the lesser known thought leaders who are most likely only recognisable in their immediate industries or communities.
I have also ensured the people included in this booklet come from all walks of life – business, not-for-profits, social enterprises, the government sector, universities and the community more broadly.
I have also chunked up the thought leaders into specific categories – those who are recognised solely for their knowledge and expertise and those who have more specific objectives or motives for their thought leadership, be it to:
Create industry-wide initiatives
Raise awareness about key issues or problems
Challenge and change behaviours
Drive best practice
Advocate on behalf of their industries or communities
Take a stand on important social and political issues
this guide is not exhaustive and not does cover off every thought leader out
there. It is only a start. In the months ahead, in fact ongoing, we will
continue adding new faces to our burgeoning honours’ role.
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If you know of someone you believe should be included in the booklet, please don’t hesitate to get in touch. My details are below.
But for now,
Parker Public Relations helps individuals and organisations position themselves appropriately as authorities or thought leaders, strengthen their online presence and communicate their thinking and big ideas effectively.