Keep Victoria Beautiful
Parker Public Relations has played a major role in helping leading environmental group, Keep Victoria Beautiful
(KVB), deliver its prestigious Sustainable Communities – Tidy Towns Awards
in what has been an extremely challenging year.
Not only did we provide KVB with clarity and direction around what exactly it was delivering but we dramatically ramped up the number and geographic spread of entries. Rather than a concentration of entries from a handful of areas, entries have come from across the entire state.
In addition Parker Public Relations dramatically increased the amount of publicity on previous years, securing coverage in local and regional media across the length and breadth of the state.
For many struggling during COVID-19, entering the Sustainable Communities – Tidy Towns Awards acted as a powerful antidote to the pandemic, providing rural and regional communities with a sense of purpose and something to strive towards.
This is what Keep Victoria Beautiful CEO, Sabina Wills, had to say about Parker Public Relations’ involvement in the awards:
“As a small not for profit we have big ideas but a lack of people/resources/skills to deliver. Using Wendy and her team to help us was a fantastic decision. It helped us clarify what we’re doing and delivering. Wendy is calm with a steely determined spine that really helped build our reach and impact.”
Developed Graphite i2i website, personal branding and thought leadership
Parker Public Relations helped business management consultancy, Graphite i2i, develop its website, get started on its thought leadership journey and secure media coverage in several industry publications. Graphite i2i is a highly innovative consultancy providing CEOs and Board directors with a holistic approach to isolating business problems and identifying opportunities.
Secured publicity for a medical fee comparison website
We helped leading health consumer advocate, Health Issues Centre (HIC), secure valuable publicity for its medical fee comparison website which is designed to help put the spotlight on medical practitioners’ rorting vulnerable patients. The mydrbill site is designed to put an end to health consumers being ambushed by massive and unexpected medical costs. Here are links to some of the publicity we secured. Link.
Assisted BuyerX launch itself into the market
Parker Public Relations has helped start-up buyer agency, BuyerX, secure vital publicity and launch itself into the market. BuyerX is a highly specialised national buyer agency focussed purely on sourcing and purchasing prestige property for high-end buyers looking for their primary place of residence. BuyerX has also developed a highly innovative property review portal, airopens, which is helping aspirational home buyers halve the time it takes find the home of their dreams.
Helped Melbourne University enterprise professor embark on his thought leadership journey
Parker Public Relations has helped Len Sciacca, Enterprise Professor – Defence Technologies, Melbourne School of Engineering – effectively articulate his thought leadership vision and translate that into a practical strategy and action that will enable him to take his ideas, thinking and opinions to a broad audience. Len has now embarked on his journey and is crusading hard for the rise of the entrepreneurial academic.
Secured vital exposure for MyValues service
Parker Public Relations has secured crucial publicity for the MyValues project, brainchild of one of Australia’s leading intensive care specialists, Professor Charlie Corke, Senior ICU Specialist at Barwon Health. Funded by The Victorian Department of Health and operated by Barwon Health, MyValues is designed to help people clarify their values and identify, consider and communicate how far they would like end-of -life treatment to be taken.
Assisted former Victorian Building Authority director get started on his thought leadership journey
We have helped Murray Smith, former VBA director and now Vic state manager AHPRA (Australia Health Practitioner Regulation Agency), clarify his thought leadership niche and develop and roll out his strategy and action plan. Murray is now well on his journey and is a regular on the talk circuit and fast becoming the go-to in his area of expertise.
Launched customer churn software specialists into the market
Parker Public Relations has helped introduce customer churn and remediation software specialists, SmartMeasures, to the market. This initial launch included a mix of publicity, media coverage amplification, content creation, blogging and social media. Coverage included articles in Chief Marketing Officer (CMO) magazine and B&T magazine.
See the article here
See the article here
Secured vital coverage on looming mesh implant tragedy
Parker Public Relations has helped leading health consumer advocacy, Health Issues Centre(HIC), secure critical nationwide publicity highlighting the adverse impact of pelvic mesh implants on women. This includes coverage on ABC TV, Radio National’s Life Matters program as well as radio and newspaper coverage across Australia. The intent of the publicity is to encourage those who have had implants to come forward and complete research, assisting my client, Health Issues Centre get a much clearer picture of the numbers impacted by implants and the severity of the impact. The information will feed into a Senate inquiry into the issue.
See the article here
Encouraging ageing and end of life discussions
Parker Public Relations helped secure rolling publicity for a series of events across country Victoria. These events are designed to put older Australians in charge of how they navigate ageing and decline. Currently being run across country Victoria by health advocacy, Health Issues Centre, the event is also promoting the use of Advanced Care Planning and other end-of-life initiatives.
Helped reduce fallout from plant closure
Parker Public Relations helped a local manufacturer develop and deliver a program of communications’ activity associated with winding down and relocating its operations. This involved communicating with staff, suppliers, key influencers, the government and media, ensuring all parties were fully briefed well in advance of actual closure. This ensured any negative fallout was kept to an absolute minimum.
[testimonials backgroundcolor=”#539daa” textcolor=”#fff”][testimonial name=”Kirsty McCarthy, CEO” gender=”female” company=”Inference Communications” link=”” target=”_self”]We started working with Parker Public Relations in 2008 with the aim of increasing our profile in the local market. In a very short period, she had not only grasped the uniqueness of our solutions but now communicates this uniqueness in a way that makes sense and excites our stake holders. As a result of Wendy’s work, our profile increased significantly in just a matter of months and with all the right people![/testimonial][/testimonials]