The big take-out for those attending my 101 of Thought Leadership workshop last week was the importance of asking yourself WHY. Why do you want to be thought leader? What is your big motivation? Is it simply about building your visibility and credibility or is it about creating a platform and the licence to inform and educate your communities, raise awareness on issues, change behaviours or influence positive public debate and thinking.

Knowing your WHY is critical to your thought leadership journey as it enables you to position yourself online appropriately and informs what you do and talk about moving forward.

Should you have something worthwhile and powerful to say but don’t

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