This is a question that regularly pops up in my workshops and during thought leadership coaching sessions so I figured it was high time I got round to answering it.

When choosing your niche:

  • Ideally focus on one area and do it really well.
  • Your niche should address a genuine problem, need or gap in the marketplace.
  • Choose something you know a lot about.
  • Be well placed to provide real value to your audience
  • Ensure you are passionate about your niche.

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