With the amount of content available on-line, is it truly worth my while chasing publicity?
In a word, YES. It gives you what social media, blogs and advertising don’t – that all important third party endorsement.
Sure … you can that from customers providing endorsements or from positive comments on your social media.
However what media coverage does it elevate that third party endorsement to a whole new level.
It flags to your audiences that journalists not only have a high regard for you and for your organisation but they believe what you have to say is truly worthy of writing or talking about.
Better still – according to research from leading global PR firm Edelman – securing media coverage increases consumer trust in your organisation at a much faster rate than mentions on social media.
The other big benefit of coverage is that when a journalist chooses to use your insights and information in an article or interview it instantly positions you as an authority or thought leader in your industry or field.
And finally … coverage rapidly ratchets up the visibility of your brand.
Some of you may argue that you achieve this by having a great website or strong social media presence. But let’s face it, how often do people actually choose to visit your website or social pages unless strongly encouraged to do so!
If you have any questions or would like to reach out don’t hesitate to call us on 0422 694 503 or email: wendy@parkerpublicrelations.com.au
Parker Public Relations provides public relations, thought leadership and personal branding. We manage the end-to-end of PR and communications for organisations. We do the doing. We also teach CEOs, entrepreneurs, subject experts and academics how to build and manage their own thought leadership and personal branding.
