public relations practices

Securing coverage in the media is getting harder by the day so don’t make the process even tougher by clutching onto redundant public relations practices that no longer work and could potentially harm your brand. PR activities that need to be taken to scrap. Here are SIX tactics and strategies you should have reduced to scrap years ago: 1. Spamming journalists This is often referred to as the ‘spray and pray’ method - that is, sending out your pitch to everyone imaginable in the hopes it will elicit some response. Sure, your news may be exciting but don’t batch-send to >>