Is LIKING on social media sufficient?

Is LIKING on social media sufficient or should I be looking to up the action?

This is something I was asked by someone looking to position themselves as an authority.

Sorry guys, LIKING (even SHARING) is not nearly enough.

If you are looking to become a recognised thought leader or expert, it is absolutely essential that where possible you always COMMENT and that what you say further strengthens your position as the expert in your specific niche or subject area.

For example because my niche is thought leadership and communications, I always try link my comments back to my expertise in some way.

And finally your comments should always provide your audience with real value and help take the conversation just that bit future … even take it in a totally new direction.

So next time you’re tempted to just LIKE, restrain yourself!

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