This is an all too regular question that pops up during coaching or in my webinars.
And my response: Absolutely write a business book as its a great way to position yourself as an authority and a sure-fire way of demonstrating that you know what you’re talking about.
But should it be the starting point?
While there’s no real right or wrong answer … my inclination would be to initially spend time engaging with your audiences via blogging and social media … even the talk circuit.
This will give you the opportunity to ask your audiences and customers about their pain points and the things that keep them awake at night … and then and only then can you work out how to help them.
So … putting a pause on writing your book will provide you with the breathing space to truly understand where the big gaps are in the marketplace and where you can provide the best possible value.
Looking to position yourself as an authority or thought leader but need to find out more, book in for a FREE 30 min consultation.
Parker Public Relations provides a flexible DIY START-UP Package for those who prefer to manage their own thought leadership and a DONE-FOR-YOU service for those who would prefer to hand over some or all their thought leadership to us to manage on their behalf.