is an all too regular question that pops up during coaching or in my webinars.
And my response: Absolutely write a business book as its a great way to position yourself as an authority and a sure-fire way of demonstrating that you know what you’re talking about.
should it be the starting point?
there’s no real right or wrong answer … my inclination would be to initially
spend time engaging with your audiences via blogging and social media … even
the talk circuit.
will give you the opportunity to ask your audiences and customers about their
pain points and the things that keep them awake at night … and then and only
then can you work out how to help them.
… putting a pause on writing your book will provide you with the breathing
space to truly understand where the big gaps are in the marketplace and where
you can provide the best possible value.
Looking to position
yourself as an authority or thought leader but need to find out more, book in for a
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