What is that one thing you want to be known as a thought leader for? What is that topic you would be happy to write and speak about endlessly?
And when I say ‘one’, I mean one. Trying to be an expert on a multitude of topics is a recipe for disaster. Opt for that […]
A similar background, same levels of education, similar industries, matching personality types …
No, no and no again.
The thought leaders I’ve worked with over the years couldn’t be more different if they tried. They’ve varied from financial and tech geeks educated in the state school system, marketing professionals determined to make their profession more ethical […]
So please, please stop confusing the two.
Content marketing is about creating and distributing relevant content to attract, acquire, and engage a clearly defined and well understood target audience. Think marketing personas.
It’s about tapping into the minds and emotions of customers by understanding what drives their collective mindset and tailoring content which connects with them at […]
“It’s not enough to be good at what you do; a thought leader is meant to be the greatest form of praise, geared towards someone who is on the absolute cutting edge of their industry or making big enough moves to warrant the distinction.” -Lauren Hockenson, author for The Next WebAs aptly summed up […]
“It’s not enough to be good at what you do; a thought leader is meant to be the greatest form of praise, geared towards someone who is on the absolute cutting edge of their industry or making big enough moves to warrant the distinction.” -Lauren Hockenson, author for The Next Web
As aptly summed up […]
Just when we were all thinking that publicity was a spent force on the communications front, along comes a project that proves that this channel has teeth – and very sharp teeth at that – and continues to remain a very powerful force for change.
I was recently asked to assist a client in the […]
All too many businesses looking for media mileage think that securing media coverage is about sending out a damn good media release, sitting back and hoping for the best.
They also believe there is no real protocol associated with engaging with the media and that any old approach will do.
Sorry to tell you ladies and […]
Phrased differently, what stories are most likely to get coverage in the media?
For the majority of companies and individuals looking to get publicity, this is without a doubt one of the biggest hurdles, with too many confusing their company’s marketing messages with a truly great story.
Hopefully the list below will provide greater clarity.
Stories that […]
To get the best possible results from your public relations spend this year, it is well worth staying abreast of the latest trends.
1. Less reliance on the traditional media release
While the traditional media release was once the best way to get news out fast, these days it is much quicker pitching your story to […]
What should I blog about? What content really works? What do folks out there really read?
These are some of the questions I’m often asked by clients facing the weekly or fortnightly task of having to develop fresh and interesting content for their website or LinkedIn posts or for their social media activity more generally.
To […]