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16 12, 2019

Top communications predictions for 2020

By |2019-12-16T15:54:34+11:00December 16, 2019|Blog|Comments Off on Top communications predictions for 2020

As the 2019 rapidly draws to a close it may be worthwhile to spare a thought for the New Year and what it holds on the communications and public relations front. Here are some of my predictions. However, rather than just peer into my own crystal ball; I did a whip-around of the PR gurus I admire in Australia and overseas to check out what their thinking is for the year ahead. Happily, their prognostications (I love that word!) dovetailed with mine, enabling me to provide what I believe is a pretty accurate picture of what awaits us in 2020. >>

2 12, 2019

The importance of purpose for thought leadership

By |2019-12-02T11:37:06+11:00December 2, 2019|Blog|Comments Off on The importance of purpose for thought leadership

The big take-out for those attending my 101 of Thought Leadership workshop last week was the importance of asking yourself WHY. Why do you want to be thought leader? What is your big motivation? Is it simply about building your visibility and credibility and is it about  creating a platform and the licence to inform and educate your communities, raise awareness on issues, change behaviours or influence positive public debate and thinking.  Knowing your purpose and intent helps you determine how you position yourself online, who you talk to (your audiences) what actions you take and the stories you tell. >>

27 11, 2019

What is my motivation for wanting to be a thought leader?

By |2019-11-27T10:00:52+11:00November 27, 2019|Blog|Comments Off on What is my motivation for wanting to be a thought leader?

The big take-out for those attending my 101 of Thought Leadership workshop last week was the importance of asking yourself WHY. Why do you want to be thought leader? What is your big motivation? Is it simply about building your visibility and credibility or is it about creating a platform and the licence to inform and educate your communities, raise awareness on issues, change behaviours or influence positive public debate and thinking. Knowing your WHY is critical to your thought leadership journey as it enables you to position yourself online appropriately and informs what you do and talk about moving >>

26 11, 2019

Tracy Spicer – the accidental thought leader

By |2019-11-26T07:41:37+11:00November 26, 2019|Blog|Comments Off on Tracy Spicer – the accidental thought leader

When journalist Tracey Spicer sent out a tweet in October 2017 asking if Australians had their own #MeToo stories, the secret was out. Tales of sexual harassment from ordinary women and men in workplaces across the country began flooding her inbox and social media. And as the number of messages grew from the hundreds into the thousands, Tracey Spicer suddenly found herself at the centre of one of the most explosive and transformative issues in modern Australia. However, rather than see the response from Australians simply as an opportunity to create a great story (which she has done in a >>

18 11, 2019

Where do I start with my thought leadership journey?

By |2021-04-01T01:49:09+11:00November 18, 2019|Blog|Comments Off on Where do I start with my thought leadership journey?

Should I write a business book? Should I become a TEDx speaker or develop a podcast series or focus instead on securing coverage in the media?   These are the all too frequent questions I get from entrepreneurs, CEOs and academics attending my workshops or using my thought leadership coaching services.   And my response? Absolutely do all these things as they are essential to the thought leadership process … but not before getting the basics right.   What I mean by the basics is:   Clarifying why you want to be a thought leader Understanding where you can >>

11 11, 2019

What kind of thought leader are you?

By |2019-11-11T16:25:17+11:00November 11, 2019|Blog|Comments Off on What kind of thought leader are you?

It may come as something of a surprise that people have a host of different reasons and motivations for wanting to be a thought leader. Some simply want to establish themselves as the go-to in their industry or field, while others want to educate their communities, weigh in on key public debates, raise awareness on issues, put forward innovative ideas, challenge behaviours … even change the way we think about things at a fundamental level. So where do you stand as a would-be or fully-fledged thought leader? What role do you want to fill or are you already filling? To >>

4 11, 2019

Thought Leadership Workshop in November

By |2019-11-04T18:28:51+11:00November 4, 2019|Blog|Comments Off on Thought Leadership Workshop in November

Are you a CEO, business leader, entrepreneur, innovator, academic or subject expert? Do you have something worthwhile and powerful to say but don’t know how to position yourself as a thought leader or communicate your thinking and big ideas to the world? If so, do join us on Thursday, 21 November, 8am-10am, Altitude Cowork, Level 1/575 Bourke Street, Melbourne for The 101 of Thought Leadership workshop. This highly interactive two-hour workshop will provide you with a deep understanding of what thought leadership is and isn’t and will help you take your first tentative steps towards becoming the go-to authority in your industry >>

14 10, 2019

Thought Leadership Workshop in November

By |2019-10-14T19:40:25+11:00October 14, 2019|Blog|Comments Off on Thought Leadership Workshop in November

Are you a CEO, business leader, entrepreneur, innovator, academic or subject expert? Do you have something worthwhile and powerful to say but don’t know how to position yourself as a thought leader or communicate your thinking and big ideas to the world? If so, do join us on Thursday, 21 November, 8am-10am, Altitude Cowork, Level 1/575 Bourke Street, Melbourne for The 101 of Thought Leadership workshop. This highly interactive two-hour workshop will provide you with a deep understanding of what thought leadership is and isn’t and will help you take your first tentative steps towards becoming the go-to authority in >>

8 10, 2019

Welcome to the lets talk thought leadership series

By |2019-10-08T07:00:27+11:00October 8, 2019|Blog|Comments Off on Welcome to the lets talk thought leadership series

Over the next little while I’ll be talking about all things thought-leadership - providing you with tips for getting started on your own thought leadership journey, answering your most asked questions and talking about some of our best known thought leaders ... periodically even interviewing some of them. Should all go according to plan, I’ll be putting out something each month – typically on the first Tuesday of the month so do keep a look-out. https://player.vimeo.com/video/361213585 If you would like help with your thought leadership contact Wendy@parkerpublicrelations.com.au

23 09, 2019

Should our business leaders take on the role of activist?

By |2019-09-23T09:44:36+10:00September 23, 2019|Blog|Comments Off on Should our business leaders take on the role of activist?

Should our CEOs, the C-suite or members of the Board speak out or act on key social and political issues? This is the vexed question facing many of our captains of industry and one that was brought into sharp focus this past week with the Morrison Government advising corporations to steer clear of environmental and social issues and focus instead on core business concerns. This rebuke saw the Government taking on some of the 'goliaths' of business including BHP’s Andrew Mackenzie; Atlassian’s Mike Canon-Brookes; Qantas CEO, Alan Joyce and Virgin boss, Paul Scurrah. Mr Mackenzie has become something of an >>

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