Blog

23 07, 2017

Hunting for your niche – figuring out your thought leadership specialisation

What is that one thing you want to be known as a thought leader for? What is that topic you would be happy to write and speak about endlessly?

And when I say ‘one’, I mean one. Trying to be an expert on a multitude of topics is a recipe for disaster. Opt for that […]

16 07, 2017

What do thought leaders have in common?

A similar background, same levels of education, similar industries, matching personality types …

No, no and no again.

The thought leaders I’ve worked with over the years couldn’t be more different if they tried. They’ve varied from financial and tech geeks educated in the state school system, marketing professionals determined to make their profession more ethical […]

9 07, 2017

Thought leadership isn’t content marketing

So please, please stop confusing the two.

Content marketing is about creating and distributing relevant content to attract, acquire, and engage a clearly defined and well understood target audience. Think marketing personas.

It’s about tapping into the minds and emotions of customers by understanding what drives their collective mindset and tailoring content which connects with them at […]

3 07, 2017

Are you a genuine thought leader or wannabee?

“It’s not enough to be good at what you do; a thought leader is meant to be the greatest form of praise, geared towards someone who is on the absolute cutting edge of their industry or making big enough moves to warrant the distinction.” -Lauren Hockenson, author for The Next WebAs aptly summed up […]

2 07, 2017

Are you a genuine thought leader or wannabee?

“It’s not enough to be good at what you do; a thought leader is meant to be the greatest form of praise, geared towards someone who is on the absolute cutting edge of their industry or making big enough moves to warrant the distinction.” -Lauren Hockenson, author for The Next Web 

As aptly summed up […]

2 06, 2017

Using publicity as a force for change

Just when we were all thinking that publicity was a spent force on the communications front, along comes a project that proves that this channel has teeth – and very sharp teeth at that – and continues to remain a very powerful force for change.

I was recently asked to assist a client in the […]

25 04, 2017

Great media liaison – how to avoid driving journalists completely nuts

All too many businesses looking for media mileage think that securing media coverage is about sending out a damn good media release, sitting back and hoping for the best.

They also believe there is no real protocol associated with engaging with the media and that any old approach will do.

Sorry to tell you ladies and […]

20 04, 2017

What stories have journalists asking for more?

Phrased differently, what stories are most likely to get coverage in the media?

For the majority of companies and individuals looking to get publicity, this is without a doubt one of the biggest hurdles, with too many confusing their company’s marketing messages with a truly great story.

Hopefully the list below will provide greater clarity.

Stories that […]

3 02, 2017

Top EIGHT public relations trends in 2017

To get the best possible results from your public relations spend this year, it is well worth staying abreast of the latest trends.

1. Less reliance on the traditional media release

While the traditional media release was once the best way to get news out fast, these days it is much quicker pitching your story to […]

30 08, 2016

Great topic ideas for your business blog

What should I blog about? What content really works? What do folks out there really read?

These are some of the questions I’m often asked by clients facing the weekly or fortnightly task of having to develop fresh and interesting content for their website or LinkedIn posts or for their social media activity more generally.

To […]