19 07, 2016

Five ways to maximize your social media efforts

How the world does business is changing rapidly and like it or not, more and more people are turning to digital technology, with social media in particular becoming the marketing battleground for the attention (and wallets) of customers.

So how do you enter the fray and ensure your social media efforts will reap the rewards?

1.       […]

5 07, 2016

Expanding our digital horizons

In today’s multi-channel world, social media communications have become a fundamental part of any PR program.

While Parker Public Relations has long provided this service as an outsourced offering, we have now brought the entire activity in-house, providing our clients with a more comprehensive and seamless public relations and social media offering.

To enable this, we […]

10 06, 2016

Does traditional media coverage matter anymore?

With the upsurge of social media, blogging and content marketing, has traditional media – aka publicity – outlived its usefulness? Should businesses abandon it in their droves and focus exclusively on generating their own online content?

My answer is a categorical ‘No’.

It still remains one of the most effective tools in any public relations and […]

26 05, 2016

Get more bang from your media release buck

With the ever shrinking media, securing mountains of coverage isn’t as easy as it used to be. However the explosion of social media and content marketing is providing businesses with a host of opportunities to amplify their stories to a much wider audience.

Here are a few examples of how you can wring the most […]

2 05, 2016

Stories the media simply can’t ignore

Former BBC journalist and now media training expert, Pete Walter, has five golden rules about how to get media interested in your story.

When pitching to journalists he says it is important you frame your story around as many of the following T.R.U.T.H elements as possible:
T is for Topical
These include unplanned or unexpected events – […]

18 04, 2016

There’s no overnight media success; it’s a process

What prompted this blog was a meeting with a potential new client who demanded to know if on his first media outing he could be guaranteed coverage in multiple publications and better still, the opportunity to appear on the front page of a premium business publication.
Neither, I answered as politely as possible. Right now […]

26 02, 2016

How to liaise effectively with the media – more great tips on getting it right.

Effective media liaison and management requires a good mix of research, common sense and at times  … a very thick skin.

Know your ‘media audience’. Take the time to research the media you are liaising with by checking out their most recent articles. What are the subjects they are interested in and like writing about?  […]

9 12, 2014

And don’t forget to promote your eBook

You’ve written your eBook. Your graphic designer has given it a sensational layout and cover. You’ve decided you’d like it to generate income for you and have created a shopping cart and uploaded it to your website.

But don’t think you can now sit back and expect the world to miraculously stumble upon your book. […]

19 11, 2014

The nitty gritty of writing your eBook

You now know why you’re writing your eBook, what it’ll be about and who will read it. You’ve also made the big decision to pen the piece yourself.

Here are a few tricks of the trade that will help you get writing:

Write for your target audience. It is critical you tailor your content to suit […]

22 10, 2014

Questions you should be asking yourself before writing an eBook?

Okay, so you’re convinced you should write an eBook and that it’ll be good for business. However, before putting pen to paper, you need to be asking yourself a few very pertinent questions.

Why am I writing the book? Is it to simply showcase your expertise, generate leads, create a new source of income or […]