Blog

3 07, 2017

Are you a genuine thought leader or wannabee?

“It’s not enough to be good at what you do; a thought leader is meant to be the greatest form of praise, geared towards someone who is on the absolute cutting edge of their industry or making big enough moves to warrant the distinction.” -Lauren Hockenson, author for The Next WebAs aptly summed up […]

2 07, 2017

Are you a genuine thought leader or wannabee?

“It’s not enough to be good at what you do; a thought leader is meant to be the greatest form of praise, geared towards someone who is on the absolute cutting edge of their industry or making big enough moves to warrant the distinction.” -Lauren Hockenson, author for The Next Web 

As aptly summed up […]

2 06, 2017

Using publicity as a force for change

Just when we were all thinking that publicity was a spent force on the communications front, along comes a project that proves that this channel has teeth – and very sharp teeth at that – and continues to remain a very powerful force for change.

I was recently asked to assist a client in the […]

25 04, 2017

Great media liaison – how to avoid driving journalists completely nuts

All too many businesses looking for media mileage think that securing media coverage is about sending out a damn good media release, sitting back and hoping for the best.

They also believe there is no real protocol associated with engaging with the media and that any old approach will do.

Sorry to tell you ladies and […]

20 04, 2017

What stories have journalists asking for more?

Phrased differently, what stories are most likely to get coverage in the media?

For the majority of companies and individuals looking to get publicity, this is without a doubt one of the biggest hurdles, with too many confusing their company’s marketing messages with a truly great story.

Hopefully the list below will provide greater clarity.

Stories that […]

3 02, 2017

Top EIGHT public relations trends in 2017

To get the best possible results from your public relations spend this year, it is well worth staying abreast of the latest trends.

1. Less reliance on the traditional media release

While the traditional media release was once the best way to get news out fast, these days it is much quicker pitching your story to […]

30 08, 2016

Great topic ideas for your business blog

What should I blog about? What content really works? What do folks out there really read?

These are some of the questions I’m often asked by clients facing the weekly or fortnightly task of having to develop fresh and interesting content for their website or LinkedIn posts or for their social media activity more generally.

To […]

19 07, 2016

Five ways to maximize your social media efforts

How the world does business is changing rapidly and like it or not, more and more people are turning to digital technology, with social media in particular becoming the marketing battleground for the attention (and wallets) of customers.

So how do you enter the fray and ensure your social media efforts will reap the rewards?

1.       […]

5 07, 2016

Expanding our digital horizons

I
In today’s multi-channel world, social media communications have become a fundamental part of any PR program.

While Parker Public Relations has long provided this service as an outsourced offering, we have now brought the entire activity in-house, providing our clients with a more comprehensive and seamless public relations and social media offering.

To enable this, we […]

10 06, 2016

Does traditional media coverage matter anymore?

With the upsurge of social media, blogging and content marketing, has traditional media – aka publicity – outlived its usefulness? Should businesses abandon it in their droves and focus exclusively on generating their own online content?

My answer is a categorical ‘No’.

It still remains one of the most effective tools in any public relations and […]