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With our ever changing media landscape, we’re struggling to keep abreast of what it is that appeals to journalists. What precisely should we be doing to secure much sought-after coverage? The findings from the latest Cision 2019 State of the Media Report (which surveyed 1,999 journalists around the world) show that while some things have changed in terms of what the media wants, others have remained very much the same. Media releases are still the most trusted form of content When Cision asked journalists what content they like to receive from brands, a whopping 71% said that news announcements and >>

Although we are well into 2019, this excellent article on PR key trends is just as applicable now as it was at the start of the year. Here are some of my key take-outs: There will be stronger alignment between PR and content marketing and a trend away from self-promotion and a more enhanced focus on educating, engaging and delivering value to audiences.Personal branding and thought leadership for business leaders will become an even greater priority. So the way your key employees and company leaders brand themselves will play a big role in the way your audience connects with and >>

Andrew Mackenzie, BHP Billiton What on earth is a transformation thought leader I hear you yell out loud? It is someone who uses their position at the helm of an organisation, community group or movement to drive change, clean up poor industry practices or encourage their greater eco-system to take a new course of action beneficial to society and the world at large. A great recent example of this purpose-driven or transformational approach to thought leadership is Andrew Mackenzie, Director of BHP Billiton Limited and CEO of BHP Billiton Plc. Just two weeks ago Andrew announced that the resources giant >>

Andrew MackenzieDirector of BHP Billiton Limited and BHP Billiton Plc, Chief Executive Officer It was with a sense of mounting excitement that I read of BHP chief executive, Andrew Mackenzie’s announcement that the resources giant will be doing its bit to address our escalating climate change crisis. Its ‘bit’ comprises spending millions to create a climate investment program to reduce emissions from its own operations and while also pushing for its customers to reduce theirs. It couldn’t have been easy for Andrew given that the steel industry is one of the greatest contributors to greenhouse gases and his announcement is >>

I’m often asked this question by people attending my personal branding and thought leadership masterclasses so I thought I’d do a review of Australia’s key influencers and acknowledged thought leaders and determine what it is these people have in common.  (A quick heads up: Thought leaders are those unique individuals we turn to for their wisdom, knowledge, opinions and ideas. They consistently add to the body of knowledge in their sectors, challenge current thinking and put forward their ideas for the future.) So what is is that sets thought leaders apart from other high achievers? Innovative, ideas people Thought leaders >>

I'm in the process of pulling together a booklet on Australia’s thought leaders and would dearly love your input in this regard. I am looking for people who’re not just our acknowledged experts and informed opinion leaders but people who are using their status to drive positive change in their industries, communities and the greater marketplace in which they operate. They're challenging current thinking, putting forward ideas for the future, changing behaviours and coming up with better ways of doing things. These are people who have earned their stripes in their field, risen to the top of their careers or >>

This image appeared in The Guardian, 6 Sept, 2019 Can regular and consistent media coverage of an issue or problem change hearts and minds and ultimately deliver positive and long-lasting changes? Yes it most decidedly can. Over the past two years I have been helping health advocate, Health Issues Centre, (HIC) bring the attention of the public to problems associated with mesh implants – initially pelvic mesh but more recently mesh implants across the board (hernia, transvaginal and rectocele). Back in 2017 public interest in the issue was low given that problems associated with pelvic mesh implants appeared to impact >>

Should I write a business book? Should I become a TEDx speaker? Should I start a podcast series? Should I try getting coverage in the media? These are the all too frequent questions I get from CEOs wanting to become to the ‘go-to’ for their industry or ambitious executives chasing board or other high-profile appointments. In fact it was only last week that I had these very questions put to me by the former owner of a financial services firm who is contemplating ‘what next’ after selling the business she operated for two decades. I’ll call her Janice. She has >>

. Becoming an acknowledged thought leader will remain one of the key leadership and business aspirations into 2019 and beyond. Intrinsic to achieving this goal is creating content that is useful, informative and dare I say, memorable. Here are my top thought leadership content rules which can be applied regardless of whether you’re blogging, engaged in public speaking, podcasting, developing a business book or video or chasing publicity. Rule 1 - Provide compelling value As a thought leader you should know what your audiences are talking about, what their pain points are and what mistakes they are making … then look >>

In previous blogs I told you that I was on a quest to uncover Australia’s acknowledged and emerging thought leaders and that over the next little while will identify these unique individuals and unpack what it is that puts them into this much sought-after category. Danny Vadasz Thought leaders are those special folk who consistently add to the body of knowledge in their industries, who are most likely to challenge the status quo, put forward new ideas for the future and raise questions around new thinking and new ways of doing things. They’re also those trail-blazers and change-makers who not >>