So how do you keep one person’s extreme opinion from harming your entire business? What should you do if negative news begins to circulate about your business?
In this fantastic article I have summarised, US public relations guru, Wendy Marx, provides 12 powerful tips and tricks that will help you manage your reputation online:
1. Monitor […]
Interestingly, no.
When crafted well, media releases continue to remain the critical starting point for most media campaigns.
Here are SEVEN best practise recommendations that will ensure your media release gets read.
1. Make your headlines stand out
Your media release headlines may be a relatively small part of your release, but they play a massive role in its […]
In my last blog I told you that I was on a quest to uncover Australia’s acknowledged and emerging thought leaders. Over the next little while I will identify these unique individuals and unpack what it is that puts them into this much sought-after category.
As I have mentioned on previous occasions, thought leaders are […]
We’ve familiar with what Richard Branson, Elon Musk, Bill Gates, Sheryl Sandberg, Gary Vaynerchuk, Seth Godin, Tim Ferriss, Simon Sinek, Tony Robbins, Stephen M.R. Covey and Lolly Daskal stand for … or at the very least, we know who they are.
Yep, they are among our best known international thought leaders – those folk who […]
It is just under a year ago that my business partner and I, Trudy Rankin, introduced our thought leadership branding packages onto the market and the feedback we’re getting is most encouraging.
In a nutshell our done-for-you and coaching packages provide industry leaders, CEOs, entrepreneurs, academics and change-makers the low-down on how to become the […]
By Annemarie Cross, ‘The Podcasting Queen’*
WE all know the importance of consistently sharing our insights to build and maintain thought leadership in our area of expertise. However, with the rapid increase of information being added online on a daily basis this poses a real challenge for our content to even be found.
According to Internet […]
Being the acknowledged thought leader in your industry or field is the greatest accolade someone can bestow on you. It is affirmation that you are an expert, a forward thinker and an inspirational figure who has deep insights and something worthwhile listening to.
However, achieving this status doesn’t come easily. It means constantly putting yourself […]
As I have mentioned in previous blogs, a critical component of positioning yourself as a thought leader or the go-to expert in your field, is getting your personal branding right.
But where on earth should I start, is a regular refrain from clients and prospective clients. “Should I write that business book, start blogging or secure […]
I was recently asked by a client of mine what they should be doing to make the most of an innovation award they had garnered for their ground-breaking software. How could they use this win to better position themselves as leaders in their field while at the same time driving future sales?Here are five […]
In today’s communications’ environment where businesses are increasingly getting the word out about their organisations via paid media (social media and Google advertising), owned media (blog posts, whitepapers, e-books, videos), and shared media (social media), has media coverage become irrelevant?
In a word NO.
Media coverage has become even more highly prized than it once was […]